5 Reasons You Should Put in a Request For a New Affiliate Manager

So you’ve been working your butt off trying to get this thing called affiliate marketing to work for you.  You’re putting in 8 – 12 hours a day, losing out on sleep, a good meal (taco bell is not a good meal), sex… and you can’t even get your affiliate manager to give you the time of day.  When is enough, enough?  When is it time to throw in the towel, contact someone up higher in the company and demand a new affiliate manager or threaten to take your business elsewhere?

I believe that most affiliate companies forget that even the super affiliates started off small, at least most of us, and that any one of their affiliates could become their next big star!  So, you shouldn’t have to put up with the crap of having an affiliate manager that isn’t there to help you build your business!

Here’s the top 5 things to look out for when trying to decide if your affiliate manager sucks…

• Doesn’t Let You Know Your Payout is Being Changed – How many times have you woken up or logged into your affiliate network only to realize that your payout has been dropped?  If your affiliate manager isn’t giving you a heads up that a payout on a certain offer is going to drop (at least 24 hour notice in my opinion) then it may be time to start looking for a new one.  If they claim they aren’t finding out until last minute, then it may be time to move to an entirely new network!
• Doesn’t Tell You When Terms Change For an Offer You’re Running – This is one of my biggest pet peeves in affiliate marketing and kind of goes with them not letting you know of a change in payouts.  If your affiliate manager isn’t telling you when an advertiser changes a term for their offer, like what happens a lot in ringtones, then you may need to request a new affiliate manager.  I personally don’t have the patience of spending 300 dollars on PPC traffic only to find out that let’s say Dada Mobile no longer accepts Sprint traffic and I was never told of this.  You should put up with this either!
• Won’t Return Your Calls, IM’s, or Emails – This is a no-brainer in my opinion.  Your affiliate manager while you like it or not is your lifeline when there is a problem.  They are the person that should, and hopefully will, fix a problem when it arises.  If you are having a problem and you contact your affiliate manager but they don’t contact you back, it may be time to request a new one!
• Promises to Check Something Out For You… Only to Never Do So -How many times have you asked your affiliate manager a question only to have them say that they’ll have to check with the “big guys” and get back to you?  If you’ve been in this game for any length of time, you’ve probably heard it a dozen times.  How many times has your affiliate manager actually gotten back to you when they said they would?  If it’s less than 90% I’d say it’s time to either complain to them and see if they change or….yep you guessed it, find a new affiliate manager!
• Won’t Take the Time to Develop a Personal Relationship With You – While this isn’t necessary and most affiliates don’t even like talking to their affiliate managers, you should always know that if there was a problem you’d be able to go to your affiliate manager and talk to them about it.  If you don’t feel that you could discuss almost anything with your affiliate manager, and trust them with that information, then find a new one!

While these are all things you don’t want to deal with when it comes to your affiliate manager, there is some hope!  Most affiliate networks will switch you to a new affiliate manager if you simply ask.  Most networks understand that not every affiliate manager and publisher is going to be right for each other or supply what a certain affiliate may need.  So if you just don’t seem to be jiving with your affiliate manager, don’t be afraid to ask for a new one…this is YOUR business you’re talking about here!

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