5 Things to Test When Split Testing Ads

So, you’ve heard over and over that you should be split testing your ads.  That if you’re not you could be losing out on a lot of money!  However, the question most affiliate have after they figure out what exactly split testing ads means, is what do I split test in my ads?

Below you’ll find 5 different things that you should be testing when you start to split test your ads!

• Capitalization - What is the best way to capitalize your words in your ads?  Should You Capitalize The First Letter of Each Word?  Should you only capitalize the first word of each sentance?  The first letter of Important Words?  How about your display URL?  Should any part of that be capitalized?  This is something that is very important and by simply capitalizing your words a certain way could change your CTR% by crazy amounts!  Unfourtenly, you must test each of these things as it changes depending on the niche!

• Use of Numbers - Should you use an average number when you’re mention numbers or statistics?  For example if the cost is $49.99 for your service or product should you put $50 instead?  Studies have shown that using exact numbers is typically the best approach as it helps to make your ad stand out from all the other competition thats out there!  However, again this isn’t alwasy the case!  You’ll need to test this yourself for each niche you enter!

• Display URLS - Display URLS can be very important and are often ignored as part of your ad writing process!  Most affiliates feel they have 3 lines to work with when it comes to creating ads, however, if you count your display URL, you actually have 4 lines!  Should you capitalize certain letters?  Should you only use the base URL or add a /keyword to it? Should you include the “www” or not?  Again, the key to figuring this out is to test each way until you find the display URL that gives you the greatest conversions and CTR%.

• Ask a Question - A simple way to increase your CTR% normally is to simply ask an inticing question in your ad.  This will cause searchers to think and if they feel their answer will be met on your site, they’ll typically click through.  So make sure you test several different types of questions and also try not having a question.  You’ll never know which way will work best for any given niche unless you test it!

• Write Specific Ads for Each Keyword Group - As most of you have probably heard your adgroups should be tightly grouped by using base keywords.  Naturally and Simple Enough, your ads should be different for each of these adgroups and include teh keywords for each adgroup in the ad!  You should never ever write generic ads and just throw the same ads into each adgroup and expect the results to be good.

There you have it!  5 things to test when you’re split testing your ads.  By testing these 5 different things you can easily take an ad that is getting a CTR% of 2% and increase it to 8%, 12%, or even 20% depending on the niche and amount of competition you have!

So quit your crying and get to work before I pass you up in the niche you’re working on!

Popularity: 17% [?]