6 Tips To A Better Landing Page

For most PPC marketers, landing pages are the best way to make money through affiliate programs. This article isn’t going to tell you how to make fancy shapes in Photoshop, but I’ll make some suggestions if you do know some design. This article will also help you when you talk to a designer that will build a landing page for you. I’m just going to write a little “checklist” of things to make sure your landing page includes/follows.

1) Graphically Oriented

This one is pretty obvious. Most landing pages are very simple, and include large colorful graphics that are attractive to the eye. You want to follow this pattern, but also keep in mind that search engines are updating. You want to have your landing pages be simple and guide the user to the affiliate offer, but still have a good amount of content on the site for quality score purposes (especially in Google).

2) Image/File Size

Most affiliate don’t realize that a good chunk of the population is still on dial-up connection. They have landing pages created with 500kb .jpeg images, not thinking that their landing pages can take minutes for dial-up users to load. The longer your page takes to load for all users, the more users click the “X” in the corner of their browser. Even if you have to sacrifice some quality, always compress images to as small and fast loading as you can (use .gifs or really compressed .jpegs).

3) Blend With Your Offer

A good tip that a lot of people don’t use is that they should blend their landing pages with the offer they want to promote. This is kind of hard if you don’t know exactly what offer you want to promote, but if you are positive on the best converting offer, try and design your landing page to look similar to it. Better blending leads people to believe that they are just continuing onto the next step, instead of just being redirected somewhere else.

4) Flashing Arrows/Text

Pretty simple, people respond more to flashing text or arrows. If you have a button on the page that says “Click Here to Continue!”, make the text flashing, or put arrows on each side of the button that flash (use animated .gifs). Check out this site, ringringmobile.com. That landing page is extremely simple, and the graphics aren’t even all that good looking. It loads really fast, and has a flashing arrow on the left side. I know of the person that owns that landing page, and he makes a TON off of ringtones.

5) Content

Search engines are starting to look more for multi-page websites over single landing pages with no content. To adapt, your landing page should have more than 1 page, with unique content on each page. You don’t have to make all the pages stand out to the user (you don’t want that, you want them to click through to the offer - although additional content wouldn’t hurt), but you do want them there. So find a way to plug in different content pages that all link together.

6)Tracking

Tracking is getting better and better, and the more tracking you have, the more money you can make. Use Crazy Egg to see heatmaps of your landing page. By installing tracking on your LP, you can see where users are clicking, and re-arrange your page accordingly to get a better CTR.

7) SEO

Although your landing page is supposed to rank high in search engines, SEO will help increase your quality score. Landing page articles should have good keyword density, links should include keywords, page titles should include keywords, use h1, h2, and h3 tags in your articles. Include a privacy policy/about us/terms and conditions on your page. The more your treat your landing page like an actual site, the better your quality score will be.

Alrighty. Hopefully those tips help you out, make sure to stick around for more, and subscribe if you would be so kind :).

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