July 3rd, 2008 
I receive emails daily from people that have struck gold so to say. They found them self an offer that is converting well, they’re making money, and they couldn’t be happier… Until…
A couple months later I receive another email stating that the niche has completely dried up on them and they can’t seem to get any of their traffic to convert anymore. They are trying new landing pages, bidding higher…or lower, new ads, etc…
So what happened? What made this niche dry up? Did people just stop needing the product or service? Occasionally offers do dry up, demand lowers, etc… However, 9/10 times I find out the person made one huge mistake!
They became a complacent affiliate marketer! What exactly do I mean by this? Well, let me break it down for you as I feel you’ll get a better understanding of what I mean if I do.
Imagine you work hard on setting up a niche, let’s say you’re in the dating niche, and after weeks of creating your site, gathering keywords, grouping keywords, and writing ads you finally launch your campaign. Immediately you see a little success, so you start tuning everything, deleting under-performing keywords, raising bids on converting keywords, split testing ads and ad copy, you test multiple landing pages… Basically the whole sha-bang…
You take your campaign that was making let’s say 10 dollars a day and now its making you 200 dollars a day. Your excited, this is your first profitable campaign. Things are going good, in fact, great! You can’t believe your making this much money working from home. Then the problem hits…
Before too long, you start split testing less and less, you quit looking at your keyword data daily and finding new keywords or seasonal keywords. You’re no longer testing new landing pages or testing different offers within your niche and then suddenly it happens…
You wake up one day and realize your campaign has gone to crap! You’re no longer making 200 dollars a day but instead you’re making 100 dollars a day. You think to yourself that it’s just a slow week…then month…then before you have even started to try to fix anything your down to 50 bucks a day!
Suddenly you become frantic, trying desperately to fix your sinking campaign! You start split testing your ads, landing pages, trying new offers, etc only to realize that it has become inevitable… The campaign that you spent so much time on is no longer working for you because you have become complacent aka LAZY!
Needless to say, you now start working on redoing your entire campaign from scratch…
So before you become the person in the scenario above stop and think about what happens when you become complacent aka lazy!
On a side note, don’t you just love my lazy prairie dog? He’s knows how to relax aye?
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