So now that we’ve set hours and we’ve learned how important it is not to use your job as an excuse, the next thing I want to talk about is when you are actually working and how to set limits on things that could distract you while your working.

Email

Email is great! In fact, it’s probably the number one way that I communicate with people I work with…even more so than Social Media or Instant Messaging networks.  While email is great for business and essential, it can become distracting.  If you are anything like myself, I probably get close to fifty emails a day!

I love receiving emails from people and I try to respond to every single one of them, but the bottom line is that I’ve realized I can’t send a paragraph or two email back to every single person that writes to me.  It’s just not possible for me to do it!  There is just too much, so much in fact that I could spend most of the day responding to each one and I’d still keep falling behind!

So how do you do it then?  Well, I don’t really think there is a great way, I think you just have to admit defeat haha!  I try to write back to as many people as possible, and I even have a folder saved on my computer with answers to questions that I get all the time that I can simply copy and paste in to an email and send whenever I get asked that question.

Mostly, I’ve learned to simply hit the delete button on some emails instead of trying to answer them all…

Instant Messaging

This is probably one of the biggest distractions for affiliate marketers or any internet marketer that exists when they are working.

I use to be horrible at this!  I use to have my instant messaging program up all day long while I worked and even if I was just on doing recreational stuff online, I’d have it open.  I’d be chatting with people online all day long everyday!  It was a huge distraction!

Eventually I had to learn to set hours for having IM up, and now I don’t even do that, I only get on for about a hour late in the evening.  The funny thing is you hear people talk about how much networking helps them, and that’s their excuse for keeping their IM programs open, but guess what, I haven’t noticed a drop in revenue since I’ve quit using it…now my friends simply send me an email…

imagine that… haha!

Statistics

Another thing I see affiliates get hung up on is all the stats that are out there, it’s so easy to start looking at your stats with the affiliate network and offers your using, your Google Analytic  stats, split testing stats, heat map stats, etc, etc, etc that before you realize it, you spent the day looking at stats and never actually applied those stats on anything that will help you grow!

Stats are great and they are the key to affiliate marketing, but if you are always looking at stats and never putting those stats to use, it does you absolutely not good!  Glance at your stats then make the changes you need to make where ever you need to make them!

Conclusion

There are so many more distractions when it comes to working from home, but those are the ones that I think can take most of your time and are the most common for all affiliates.  If you have any others, I’d love to hear about them in the comments and also give us an example of how you don’t allow them to become distractions!

One of the biggest factors that keeps me from completing work that I know I need to complete is… other people!

While there are so many great benefits to working from home, there is one huge disadvantage!  That disadvantage is that no one else seems to realize that you do indeed… Work!

I’m sure this is something that most of you experience or have experienced in the past with family members and friends, however, I’ve come to realize one important thing about this phenomenon that I’d like to share with you today.

As much as we like to blame other people for the things that we don’t get done, it’s not entirely their fault!

I know I know I can hear you know… they should respect that you are working, give you your space, not interrupt you, show you some respect…blah blah blah!!!  The bottom line is that it’s your job to set limits on distractions that will inevitably come your way as a work from home entrepreneur.

I can’t even begin to express to you the number of times that I’ve been working hard on a new website, updating content, or working on an affiliate project and I’d get that phone call…my dad asking me to help him with something, or my wife (now ex-wife) needing me to do something for her, or even my daughter when she’d interrupt me.  It’s frustrating!

Of course I’m not trying to be a prude about it, and there are times that I welcome the interruptions, especially from certain people (like my daughter) however, the problem is that I enjoy helping those around me just as I’m sure that you do, and there are too many times when I ignore what I need to get done in order to help someone else with something that could wait until I have free time.

This is a sure fire way to have your affiliate earnings or websites drop in revenue.  If you’re not careful you’ll constantly have more and more distractions come your way and it will become easier and easier to put off stuff that you must complete in order to take your business forward!

So what are some things you can do to help avoid problems with family and friends?  How can you say “NO” without them getting upset or them feeling like you just don’t’ want to help them?

Set Work Hours!

I just heard the groan…I know lol, one of the greatest benefits to working from home is that you are free to create your own schedule, however, just because you have specific hours set does not mean that you always have to work during those hours!

If something comes up, by all means, change your work schedule for that day and enjoy the time with your family, friends, or other obligations, but by having a set time of when you work, your family and friends will over time become accustomed to you not being available during those times!  And those times that they do call and you are extremely busy you can simply say, sure I can help as soon as I get off work at 4pm!

Don’t Use Your Job As An Excuse!

This is pretty self explanatory, but in order to avoid any confusion, let me give an example from my own personal life…

There are going to be times when you simply don’t feel like helping the person that is asking, whether it’s because you are extremely tired or maybe just in a foul mood, it’s imperative that you don’t use your job as an excuse to get out of it, especially if it’s with your spouse or children!

I remember one time my wife was asking me to help her with the dishes and to pick up the house, I didn’t feel like it…at all! So what did I do?  I told her I had some work that needed to get done and needed to be done as soon as possible.  I then retreated to my office, shut the door, and loaded up World of Warcraft (if you don’t know what game that is, your an idiot! Just Kidding!!!).

Of course, no sooner than I started to really get in to it, my wife comes barging in to make sure I was actually working…okay fine she was just trying to be a good wife and bring me something cold to drink…and busted me!

Needless to say the next time I had something important to do and she needed help with something, she didn’t believe me!

So, if you are being asked to do something by someone else and you don’t feel like doing it, then tell them your grandmother died (for the 30th time) and hope they don’t bust you, but never ever use your job as the excuse if it’s not true because when the time comes that you actually need to do something important your family and friends won’t believe you when you need them to!

Stay Tuned

If you’re not subscribed to my RSS feed, I’d suggest you do so now so that I can charge more for advertisements on this…errr actually I mean so that you don’t miss Part Two of Setting Limits on Distractions!

You will fail, in fact, you will most likely fail a lot!

There isn’t much you can do about it, oh wait…there is one important thing that you must do with failed campaigns…

Learn from them!!!

Seriously, if you are expecting your first campaign to be successful in this business you have a ton to learn.  Failure is part of business and in this business it’s amazing just how much you’ll fail.  In fact, 90% of the campaigns I start never make money.

There is no formula to always have a successful campaign, there are so many factors that stop a campaign from becoming profitable, including factors that are completely out of your hands.

Don’t give up, instead keep learning and pumping out campaigns and your time will come and you’ll make a ton of money from this business.

With All Sincerity,

Good Luck

We already know that they care about bid prices and quality score, and I’m pretty sure most of you realize by now that the higher your bid the better, but we also know that you can’t just bid extremely high cause you’ll lose money, thus, just like with the search network side, there are things you can do on the content network side to raise your quality score in order to get a higher position with a lower bid.  This will allow for higher profits margins and more traffic from being in higher ad positions.

So let’s take a look at a couple of the factors that affects your quality score on the content network side of Google.

• The Ad’s Past Performance On The Site & On Similar Sites – Just as Google takes your ad CTR and stuff in to effect on the search network, they also take this in to effect on the content network.  However, the major difference is that with the content network, Google looks at it on a more site by site basis instead of across the board.  This means that maybe on one set of sites that are similar to each other you are getting a great CTR while on another set you aren’t doing as well.  Google most likely (it isn’t always the case) still give you a great position on the one set that is doing well, and will only penalize you for the sites you aren’t performing well on.

• Relevance of Ads and Keywords to Site(s) – If you remember in the last post, the search network post, we said that Google looks at how relevant your ads and keywords are to your landing page.  On the content network, Google is more concerned at how well your ads and keywords relate to the website they are being displayed on and not so much on how well they match your website (landing page).

• Your Landing Page’s Quality – Even though Google looks more closely at how related your ads and keywords are related to the website you are advertising on in the content network, they still care that you have a landing page that is of high quality.  There are tons of factors that determines if Google sees your landing page as a quality site or not, so the best I can do in this post is link to a page at Google about landing pages.

Those are the three main factors that Google takes in to account when determining your quality score for the content network side of Google Adwords!  You can see pretty easily that Google doesn’t have near the amount of stipulations for the content network as they do for the search network.

It’s a pretty well known fact that they are more strict on the search network then they are on the content network, however, it’s still imperative that you are using the above factors to your advantage when bidding on keyword or placement targeting on the content network.

In affiliate marketing most of the time, it’s the little things that boosts your ad over your competitors ad…the extra time you take that your competitor doesn’t!

In this article I’ll discuss the factors that determine your ad position when you are bidding on keywords on the search network of Google Adwords.

In the next post I write, I’ll discuss the factors that determine your ad position when bidding on keywords on the content network of Google Adwords.

The formula for Ad Rank is pretty simple…

Ad Rank Formula = Max CPC Bid x Quality Score

Most of you know what Max CPC bid, it’s just the maximum you are willing to spend per click and is a number you set in your Adwords account on either an ad group level, or if your smart on a per keyword level.  It’s the biggest factor determining in what position your ad will appear within the search results Sponsored Links section.

This means that you can’t bid .10 cents on a keyword like auto insurance even if you have the best quality score possible and expect to show up in position one… it just isn’t gonna happen…

Moving on, so what affects your quality score?

The quality score you receive is based on a number of factors, however, once again there is one major factor that tends to be the most important.  That is your CTR (click through rate) of your ad.  The higher your click through rate, the higher your quality score.  The reason for this is because Google is out to make money…I know…shocker…right?

The only way that Google makes money is when someone clicks on your ad.  If you write an ad and Google shows it yet no one ever clicks on it, then they make nothing.  So naturally Google desires for you to have the highest CTR that you can, which also benefits you!  It means more traffic for you, and more money for Google as their being paid per click and the higher your CTR the more clicks you are getting for the same amount of impressions.

So the two biggest factors is your Max CPC (Max Bid) and Ad CTR (click through rate), however, what happens when you have a competitive bid price and a great Ad CTR but yet you still just can’t seem to beat that one competitor that is outranking you?

Well, there are several other factors that Google uses to determine your quality score, and while they may not give you as big of a boast as having a high CTR would give you, they can still help you tremendously.

• Your Account History – Not only does Google care about your CTR that you are currently getting on a campaign, but they also take in to account the overall CTR that you’ve received for all your campaigns, ads, and keywords.  The better CTR you have long term, the strong your account becomes.

• Ads Relevant to Keywords? – Google also takes in to account how well related your ads are to your keywords.  If your writing ads about selling a dog training ebook, yet your keywords are on ringtones, that will lower your quality score.

• Ads & Keywords Relevant to Landing Page? – Another factor that will affect your quality score is whether or not your ads and keywords are relevant to your landing page.  Again, if you are bidding on keywords and writing ads on things that aren’t related to the actual product or service you are promoting, it will negatively affect your quality score!

There are several other factors that will affect your quality score, however, the ones listed above are the ones that I’ve found to affect your quality score the most.

While Google doesn’t show the actual quality score you have, they do now give a number 1-10 to help you see how a keyword is ranking quality score wise.  You can see this quality score by going to an ad group and looking at the keywords and turning it on by click the show/hide columns button and selecting it.

In the next post I write, I’ll discuss what factors determine your quality score when bidding on keywords on the Content Network, so make sure you subscribe to my feed if you haven’t yet to make sure you get an update when the next one is posted.

Update – Understanding How Google Ranks Ads on the Content Network

Local lead generation is affiliate marketing, however, instead of using CPA networks like Market Leverage, AzoogleAds, etc in order to get offers, you find local businesses that are looking for leads, like maybe a local dentist office, and enter in to a contract with them to supply them local leads using the same methods that you are using already for affiliate marketing.

The biggest difference is that you are advertising in Google Adwords, Yahoo, etc locally instead of advertising your stuff across the entire country.

There have been several large affiliate marketers talking about this method of affiliate marketing lately at a lot of different affiliate marketing blogs, however, no one has really put together much information about it in to an easy resource.  For example, Shoemoney talked about the possibilities of local affiliate marketing on his blog.

This is what Chad has done!

His course includes an ebook that explains everything you need to know about local lead generation, but it also goes much further by including sample contracts, sales proposals, invoices, etc to help you do it correctly and so that you are taken seriously when you go in to your local dentist office…don’t want them thinking your an idiot do ya? Haha!

Anyways, it really is a great course if you’ve been wondering how local lead generation works or if you’ve been wanting to give it a go.  It’s only $79 bucks and honestly, after reading it and looking through all the stuff you get, I think it’s worth every single penny.

Your probably thinking this is another course that is just going to take your money and provide you with nothing of real value like so many courses in this industry does…however, I encourage you to at least visit his site, view his video, and read about the course before just completely writing it off!  As I said, I’ve personally gone through it and although I’ve never personally run any local affiliate programs, I must admit that I’m pretty excited to give it a try.

He’s running the program through ClickBank which means that it offers a 60 day money back guarantee if you’re not completely satisfied, so trying it out for yourself can’t hurt you…

As most readers of this blog know, my main source of traffic comes from PPC from the top three search engines, I still believe that this is the absolute best traffic you can get and some of the easiest to make work and see the biggest profit revenues from.

However, there is one mistake I’ve made several times in the past that I’m not planning on making this time…

For whatever reason, when these new ad platforms for social media sites come out…Facebook, Myspace, etc come out, I don’t jump on board immediately…

My reasoning most of the times is because there is so much to figure out because it’s new that I just don’t have the time, or I tell myself I’ll let a couple people get going and write up a couple guides that way I don’t have to go in and spend a bunch of money testing stuff…

This time I’ll be jumping on board as soon as they offer it to us regular folks and I encourage you to do the same as well if you’re normally like I am when it comes to new ad platforms that social media sites release.

If you’d like more information on it, TechCrunch, Jonathan Volk, and Zac Johnson have all written articles on Twitter’s New Ad Platform, I’d definitely recommend giving them a read.

All parts of the forums are opened for free, except for the Learning Center.  The reason being is because as I mentioned in the previous post, it’s the part that is currently being updated.  All the old videos, articles, etc have been deleted and new ones are currently being worked on.

I’ll continue to give updates to the forums, and I can’t say exactly how long free registrations will be open, so I encourage you to signup immediately to make sure you don’t miss out on this opportunity.  Thanks.

Please let all your friends and followers know by using one of the social media buttons below!

Most people, however, when referring to scaling are talking about getting more traffic to your affiliate sites.  So this article is about that…traffic!

Once you take a campaign and fine tune it and it’s making money the first thing you’ll get told by 99% of gurus would be to increase the traffic you are receiving.  How so?

Well, let’s say that you are running a campaign in Yahoo, they may tell you to run the campaign in Bing or Google, or maybe they’ll tell you to start using facebook ads, or start looking at 3rd tier ppc sites like ask.com or 7search, etc.

Maybe you’ll get told you should start PPV or run the content network if you are only using the search side of it…or whatever!!!

Now I’m not saying any of that is wrong or that you shouldn’t get traffic from other sources…however, I feel that way too often people realize or are told that they need more traffic and very quickly they decide to start messing with other traffic sources…often times way too early!

Let’s just get right in to it!

You should not move on to other traffic sources until you have exhausted the maximum potential of your current traffic sources.

You see, the problem I see when consulting affiliates is they start an offer, in our example let’s say online dating…  They start running a campaign for online dating in Google Adwords on the Search Network.  After fine tuning the campaign, split testing, etc…they start making a profit.

Let’s say in this example that they start making about 10 dollars a day profit.  They are proud of themselves, yet even more importantly they want to make more money!!!  So they decide to open up their campaign and starting running it on the content network as well…

One small problem…The more sources you start using to bring in traffic to your sites the more separate campaigns (even if it’s really the same as each have to be optimized for each source of traffic) you have to manage which takes more time and eventually what happens if you spread yourself too thin!

If you are making 10 dollars a day from the search network side of Google Adwords, there is no reason that you can’t continue to optimize that campaign and increase the amount your making substantially more.

Before you move on to other traffic sources, even if it’s as simple as running the content network alongside the search network, you need to make sure you are first making the most amount you can from the traffic source you have already got working.

See, the problem is this…too many affiliates get something that is working for them, yet they then want to spend time on working on other traffic sources that they may not be able to get work…Why wouldn’t you increase and milk the source you already have working first?

So while it’s important to use other traffic sources in order to increase your profits, it’s more important to first increase the amount of traffic you are getting from your one source first, in the case of this example, from the Google Adwords search network side.

Your thoughts on this?  What do you think?

PS: Don’t forget that you can join the Click Consultants Paid Affiliate Forums (which normally costs $29.99/month) for free for a limited time!!!

UPDATE: You do not have to send me an email or PM any longer, now every 10 minutes accounts will automatically be upgraded to a free account and you’ll have full access to the forums.  This will all happen automatically it just may take a few minutes for it to process.  If after one hour you still don’t’ have access to the forums, please send me an email using the contact form.  Thanks!

Hey guys!  I know it’s been quite some time since I’ve posted.  It has been an extremely hectic year so far, that however is a post for another time.  Here are some quick things going on and then for the big news of this post…

First off, I’m back!  I’m going to start posting again on a regular basis, the first couple posts back will mostly be about stuff going on in my life, ideas I have for the direction of Click Consultants, etc.  So if you’re looking for affiliate marketing posts, it may take a few before I start getting back into them.

Also, I know there are still a ton of you that have emailed me asking about One on One consultations and I never responded.  I’m sorry for that, but at this time, I’m still not really taking on any one on one consultations, at least not with anyone new.  I have done a few here and there, but because of time issues I’ve kinda stopped.  The reason it’s still listed at the top is because I do still plan on doing them, just kinda taking a break from them.  If you really really really want to do some one on one with me, shoot me an email and tell me why you think I should spend some time with you and I’ll be glad to consider it, just don’t be upset if I can’t get to you right now.  Lot’s going on!

The Big News!!!

Okay, so for the big news…..The biggest thing I’m working on right now is to completely redo the Click Consultants paid forums.  If you don’t know what the forums are, they are private forums about affiliate marketing that I started as a way to help more people.  I’m redoing videos, articles, screen casts, etc…as I type this…

It will probably take me another full month or two to complete everything before Click Consultants Paid Affiliate Forums 2.0 comes out…I know long name…it will still simply be called the CC Forums   Anyways, one of the things I allowed to happen is basically let the forums die.  I’m not ashamed to admit it…well I am ashamed that I did, but you get what I mean…

So in order to boost posting on the forums again, I’m giving away free memberships for life!!!  Yep, you heard right, you can sign up for the CC forums completely free.

There are a couple conditions though…You must be posting, I’m not saying you have to post like crazy, but if you’re just looking for a free membership to read and take in but not share, then when the time comes that I start charging again I’ll delete your account if you haven’t been posting.  I’m giving these accounts away for free, but only if you return the favor by helping discussion get going again on the board.

As of right now, there isn’t a lot of new posting going on, most of the old videos have been deleted since I’m creating all new ones, however, there is still a ton of awesome free information that will help you get going in affiliate marketing.

So how many free spots am I offering and for how long is this offer available?  Well to be completely honest, I have absolutely no idea!  I guess it depends on how big the response is and how many people start signing up.  I’m definitely willing to at least give away 100 free memberships.  I’m expecting the spots to fill up extremely quick, so if you’re interested, I’d recommend signing up asap and shooting me an email.  You can use the contact form by visiting this page or you can send me a PM once you sign up on the forums.

Why do you need to send me an email?

The reason you need to send me an email is because when you sign up, you won’t actually have access to any of the forums unless you pay for a subscription.  However, since it’s free, simply send me an email with your username and I’ll grant you full access!

REMEMBER!!!

You must have a name signed up and activated (meaning you confirmed your email address) before the system will automatically move your account to the free members usergroup.

PS…

If you’d like to help more with the forums the best thing you could do is send a tweet, post a message on facebook, myspace, etc. or create a blog post letting others know they can join the forums for free and continue to receive the subscription for free for life instead of paying $29.99/month!