It’s amazing to me that after writing about Split Testing so many different times on this blog, that I still receive email’s daily asking me the best methods for split testing, different ways of split testing, which options work best, etc.

If you’ve ever spoken to me via social media sites or via Instant Messaging for any length of time, you’ll know that I’m not the type of person to say one method is better than the other.  Unfortunately in this business, certain methods work for some people, while completely different methods work for others.  There is no clear cut solution or any clear cut path to follow in order to succeed in affiliate marketing.

However, I received an email about two weeks ago with a very specific question about split testing.  I responded to the person with the same advice I’m about to talk about in this blog post.  The email asked…

I know split testing is important, in fact, from what I understand it may be the single most important aspect I can do in affiliate marketing to influence the scaling process of my campaigns.  However, I’ve seen several methods for split testing and I was wondering which method worked best.  Some sites I’ve read say that you should split test two versions of whatever your testing at the same time, while others suggest split testing one type one day and then another the next day.  Which method do you feel would have the greatest impact on my split testing efforts?

Now, when I started split testing, I always used the A/B method of split testing which means that you split test two variations at the exact same time giving both equal exposure.  In fact, it’s not something I have even really thought about thus my reason for never writing a blog post about it before now.  However, after thinking about it, I felt that it was worthy of a blog post because I do believe there is a very clear cut way of doing it that will yield the best results!

The other, most common, method you see affiliates use is the AB split testing method.  The only difference between the two is that with the A/B method you are split testing both things at the same exact time giving them both equal exposure.  With the AB method you are split testing them at different times, or days.  For example, you may split test a landing page on Monday, document the results, and then put up a new landing page on Tuesday, compare the results and pick the best one.

The downside with the AB split testing model is that unfortunately data can be very different on different days and even on the same day but morning vs. evening.  Some campaigns do really well during the evenings, but horrible during the mornings, if you are running one page in the morning and one in the evening, your better landing page may actually be the one that you are running in the mornings but because conversions suck for your niche in the mornings, it looks like your landing page doesn’t do well at all.

However, if you are using the A/B method you know that both items you are split testing are getting the same exact data.  They are sharing visitors equally and both are being displayed both in the morning, afternoon, and evening.  This insures that you aren’t receiving data that is skewed because of changes in the visitors you receive throughout the day.

Now, as I said in the opening paragraphs of this blog post, not every method works best for everyone.  There is one other method that I’ve found works decent and that is the ABAB method.

This works just like the AB method, but there is one major difference.  You split test landing page one on Monday, then landing page two on Tuesday, however, you then continue on giving each one more time.  So you’d split test landing page one on Wednesday for the second time, and then split test landing page two on Thursday for a second time.

Personally I still don’t believe this is the best method and when compared with the A/B split testing method, I’m not sure why you’d choose it, however, there are some that believe that the ABAB method is the best choice.  In fact, it is a common way of split testing in other fields like Pyschology.  These fields use the ABAB method for most experiments.

Ultimately the choice is yours, however, I’d highly recommend going with the A/B method or at the very least the ABAB method.  Using the AB method is in my opinion simply being lazy and it will impact your business in a very negative way!

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A couple weeks ago, I wrote about the content network and how if you weren’t using it, you are missing out on a ton of potentially great (and cheap) traffic.

A question I received a lot after writing that blog post was how you could tell what sites your ads were showing up on while running on the content network.  The reason so many people are curious about this, is because if there is a certain site that your ad is showing up like crazy on, yet you aren’t receiving any conversions, it will suck your account dry!

Now personally, I only mess with the content network with Google, so I’m only familiar with how to get to it from within their interface, however, I’m sure the basic procedure is the same on most networks if they offer the feature.

First, you need to log in to your Google Adwords account.  After you have logged in, you need to click on the Reporting Tab, then click on Reports.

Next, click on Create a New Report.

Going off subject for a minute, this next screen will allow you to select from a ton of a different reports that you can run, each on has a small description as to the info you’ll receive.  I’d definitely recommend checking out some of the other reports, but since this post is specifically about finding sites your ads are running on when using the content network, lets move on…

If you scroll down just a touch, you’ll notice that one of the radio buttons says Placement Performance.  Click on the radio button next to Placement Performance.

There are a ton of options now that you can select like level of detail, date range, etc.  Pretty self explanatory stuff, so I won’t go in to detail on all the settings.  If you want more details on all the different settings and stuff you can visit Google’s page about Placement Performance Report Help.

Once you finish editing the settings, you’ll come to the last section which is called Templates, Scheduling, and Email.  This place simply allows you to name your report, save the report as a template for running it again later, setting the report to run automatically every so often, etc.

Once you finish that last section, click on Create Report and voila your done!

After you click on Create Report, it will take you back to the Reports Tab Section within your account.  If can take several minutes for your report to be processed.  You can either wait or feel free to move around your account till it’s finished.  It won’t affect it if you leave the page.

After it’s finished the name of the report (whatever you named it in the last section) will become a link and you simply click on the link and you’ll see all the domains/urls that your ads have appeared on.

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How exactly does the content network work?  Should I be using it for my business or strictly stick with the search engine side of ppc?  Is it worth the effort involved?  Will I receive enough traffic compared to search engine ppc to justify the time do work with the content network?  These are all very valid questions when it comes to deciding to stick with strictly search engine ppc traffic or move to the content network as well.  Believe it or not, most affiliates tend to stick with the search engine side of ppc, don’t believe me, look at the results in the sidebar on traffic methods people are using to get traffic to their affiliate sites!

What’s the Difference?

One of the first questions I get all the time is what is the difference between the search network and the content network, so real quick, the difference between the two is that when you are strictly bidding on the search network, your ads show up only on search pages, which could also include search results of partners that the search engine may have.  When you are bidding on the content network, you ads may show up for any site that is signed up for their ad program and have ads on their websites.  If you are bidding on an ad for car parts, your ad may show up on a website about cars.  If you are bidding on the search network, you ads would only show up for keywords done about cars on the search engine.

Search Network

When running your ads on the search network, which is the most talked about method on this site, you are bidding on groups of keywords and when those keywords are typed into let’s say Google, your ads show up in the results.

So with the search network you are dealing with keywords, bid prices, and figuring out which keywords convert well.

Content Network

When you are running your ads on the content network, you are bidding on keywords that are related to your niche, but your ads will show up on websites that pertain to those keywords as per the example I gave above.  If you are bidding on keywords about car parts, your ad may show up on a website about cars.

With the content network, you are still dealing with keywords, but you’re also dealing with finding out which websites are converting really well and which ones aren’t, then excluding the websites that aren’t.  So it takes a bit more work, and you have no control where the ads are shown, so if the owner of the website changes these ads around, it could make a site that does great, go really bad.

Running Both?

Most affiliates start off running one or the other, but eventually, most affiliates start using both methods as a way of getting traffic to their affiliates sites, especially once they get a campaign that is doing well and their trying to scale it out.  They may get stuck on one or the other so try out the other in order to increase their traffic.

Personally, I recommend using both as both can be extremely profitable if done right, and both can drive huge amounts of traffic to your affiliates sites.  I know the search network is favored more, but honestly, I’ve seen the content network perform pretty consistently for me as well and sometimes even better in certain niches.  So by running just one or the other, you jeopardize your earning potential.

One Important Note:

This article isn’t really an article detailing exactly how to go about doing the content network, although if enough interest is expressed in the comments, I may write an entire article detailing how to use the content network, however, there is one very important point that I want to make to those that may be thinking about running both the search network and the content network.

The important point is that if you choose to run both, you need to make sure you create two separate campaigns.  One campaign that only runs on the search network, and one campaign that only runs on the content network.  These two networks are completely different and require totally different things in order for them to work.

In fact, most of the times, I even run separate domains and landing pages for my content network stuff and search network stuff.

Bottom Line:

If you’re not using both methods to drive traffic you’re really losing out!  They are both excellent methods of driving traffic, and I honestly don’t think you should only pick one, sure it’s more work working with both the search and content network, but it’s so worth it!

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Listen, this post is a bit of a rant, but if you’ve ever thought about “taking a break” from affiliate marketing and trying it again later then you need to read this post!

Affiliate Marketing is not easy to get started in, in fact, it’s actually quite difficult for most people.  Of course, there are those rare occasions where someone launched a campaign and see immediate positive results…(like me )  However, this is very few and far in between.  Most people start off losing money, that’s just me being honest my friends!

However, if you are serious about doing this and making a living by working from home online, then you can’t quit.  If you truly are passionate about affiliate marketing then again, don’t quit!

This business changes rapidly, in fact pretty much any online type business does, but it seems that daily there is something crazy going on in the affiliate marketing space.  You took all the time to learn, read, etc about affiliate marketing and if you “take a break” you are going to throw that all away.

Now I’m not saying if you run out of money to just keep charging away, but don’t stop reading, studying niches, etc.  Why?  Because if you do, you’ll come back later only to realize that you’re basically starting from scratch!  I’m not kidding, that’s how fast things can change in this field.  Of course, you may still remember the basics, but that’s about it.

There are new types of landing pages, new techniques, new search engine requirements, etc that don’t stop changing and evolving while you’re “taking a break” from affiliate marketing and when you come back it will suck having to relearn how to do affiliate marketing…

I’ve seen it time and time again and in fact one of the reasons for this post is because I just had someone that emailed me about a one on one counseling session and they had done just that and I decided to blog about it.  And the crazy thing is, it’s not something new, I’ve heard people tell me this over and over that have come to me for advice or counseling.

The bottom line is, even if you go broke and can’t run a campaign, keep up on what’s going on in affiliate marketing at all times…that is if you even think for a moment that you may try it again when you get some more money!

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If you know me at all, you know that I’m a big advocate of using the other search engines besides just Google, for several reasons that I’m not gonna list in this article but that you can find if you do a search or two on this blog.

Anyways, while this won’t be an article that really lists tons of helpful advice, or give you a long list about some great things you can do in Bing, I would like to point out a thing I’ve been noticing with my own affiliate stuff lately…

The amount of traffic that I’m receiving from using the MSN Adcenter is growing and it’s particularly growing on with Bing.  It seems that more and more people are using Bing and the conversion rates for me are definitely higher on Bing than on both Google and Yahoo.

I’ve been pleasantly surprised to see my traffic coming from Bing continuing to grow in these last couple months and I really feel the need to blog about this and tell you guys, that if you’re not using Bing and you’re just promoting your stuff on Yahoo and Google, then you’re missing out on some great opportunities.

Of course I’m not saying that Bing is going to take over either of the other two search engines anytime soon in terms of volume and traffic, but I am saying that they are growing and getting in early in this business seems to never let me down!

I’d definitely recommend checking them out!  If you have any tips or experiences with Bing that you’d like to share, I’d love to hear about them in the comments!

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