Getting quick bursts of traffic from social media sites is great, however, a lot of bloggers focus to heavily on getting surges of traffic and forget about building loyal readers for their blogs.
Now, let me be completely honest with you guys, on this blog, I myself don’t actually focus too well on building loyal readership. I have several other blogs which are ones that make me money and are part of my main stream of income…whereas this blog has never really been about making money, thus, I haven’t put as much effort or time into building loyal readership or monetizing it!
Now, there are multiple ways to build loyal readership to blog, however, in this post I specifically want to talk about giving your readers many different ways to keep in touch with your posts and to keep them in your face. If you have any other suggestions or ways that work for you, I’d love for you to add them in the comments below!
Most blog owners have an rss button somewhere on their blog, and that’s the extent of what they do to allow their readers to stay connected, however, believe it or not, most people on the internet do not actually use rss feeds or an rss reader! In fact, most of the blogs I read, I simply have them bookmarked in a folder on my favorites toolbar! I know crazy right… Well, that’s your readership!
Twitter is a great way to allow your readers to get updates whenever you post a new post on your blog. There are several ways to do this, however, I’m just gonna share two that I use.
The first way you can do this is to use a service like TwitterFeed which you supply your twitter credentials to and they’ll automatically check your blog every so often (you specify how often) and if you have submitted a new post, then it will automatically submit it to your twitter stream.
The second way you can do this is to use a wordpress plugin called The Twitter Updater, which will automatically update your twitter feed when you publish a new post.
Another great way to keep people coming back to your blog when you make new posts is to use a service like Aweber. Aweber is a newsletter/mailing list program that allows you to build a mailing list. You see this service (aweber specifically) used on most of the bigger names in the industry like John Chow, Shoemoney, etc. There are multiple reasons for using a service like Aweber, however, in this post I specifically want to talk about it’s benefit for keeping your readers coming back!
There is a great feature in aweber that will allow you to send out a weekly email to all of your subscribers that has a list of the most recent posts on your blog that you’ve submitted! This is a great way to get visitors that signed up to come back and also it may help readers that may of missed an excellent post or two during the week as it also gives a snippet of what the post is about.
There is one downside to using Aweber, and that is the fact that it’s not free, it costs 19 dollars a month to use and the more people you have signed up on your mailing list the more you’ll pay, however, I’ve always made more from my mailing lists then what it’s cost me to pay for Aweber. It’s definitely worth it, as Aweber can be used for a lot more than just keeping your readers up to date about posts on your blog. The more loyal readership you have and the more people you have that keep coming back to your blog, the more you can sell direct advertising for, and the more money you make!
So, when you start looking at building traffic to your website, remember that while it’s important to get new visitors to your site, it’s also just as important to make sure you keep as many of those visitors coming back to your blog as you can!