As most of you know, Google changes from time to time the way their quality score affects your Adwords account and quite frankly they do it so much that i just never feel like posting about it because if you were a smart affiliate, you’d already be following the Google Adwords Blog, however, since I know there are people out there that don’t and this seemed like something that I thought was actually newsworthy.  I decided to do a quick little post about it explaining the changes.

There are two changes that are being talked about, the first one being…

Ad Position CTR being MORE precise.

More precise Quality Score calculation
Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it’s important that the influence of ad position on CTR be taken into account and removed from the Quality Score.

CTR (Click thru Rate) plays a big factor in your quality score when it comes to PPC companies.  In fact, I believe it’s one of the most important things.  Also, you’ve probably noticed that the higher your ad position the higher your CTR…I know rocket science right???

Well, Google knows this as well and so they judge if your CTR is good enough or not based on what ad position you are in…They have improved this they are saying which will give us more precise calculations.  They are saying this will now allow for more fairness in their quality scores.

The second change will allow for more ads to appear above the Organic Search Results!

Higher quality ads above the search results
We’re also improving the way we determine which ads show in the yellow region above the search results. These positions are particularly valuable to advertisers because they are prominently positioned on the page. Given their prominence, it’s especially important that these ads be high quality; we therefore place extra emphasis on quality when determining which ads to show in this location.

To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn’t have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It’s now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.

Currently in order for an ad to appear above the Organic Search Results it must be ranked the highest and meet a certain quality score, however, now Google will be allowing ads with just a high enough quality score to jump over ads if it has to in order to appear above Organic Search Results instead of only on the right side of the page.  So in essence, ad 2 could now jump over ad 1 if ad two met the quality score requirements.

Honestly, I believe this is simply being done so that Google can earn more revenue and profits by giving more ads a shot a being displayed and clicked on.  I believe this is why they are going to allow more ads to appear above Organic Search Results.  I also don’t believe that the normal affiliate will see a huge change as many seem to think they will…I think this will only benefit top affiliates in top positions and I’m not even sure if it will benefit them!

I’ve never had much lucking being placed above Organic Search Results…I always seem to get a lot of “blind” clicks.

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This post is a trick I’ve picked up and I’m going to be completely honest, I did NOT discover this trick or tip, and I can’t remember who I heard it from in order to give them credit, but what I can say is that I’ve personally tried this technique out and it has yielded excellent results thus far.

So what exactly am I talking about?  I’m talking about a technique that allows you to direct link to an affiliate offer yet receive the quality score that a major authority site in the niche you’re competing in would get!

It’s so easy you’ll kick yourself for not thinking of it, as I know I did when someone told me about this technique.  Anyways, without further adieu…

Most people recognize this screen inside Adwords.  It’s the screen where you enter in your ad details.  You enter in your Headline, Description 1 & 2, Display URL, and Destination URL.  You’ve probably used this very screen a million times by now!

So what is so special about it this time?  We’ll let me explain to you how this technique works now.  Your destination URL is the URL in which Google uses to give you a quality score.  Depending on how well the site is and how relevant it is to the niche the greater the quality score you’ll receive which allows you to receive lower bids yet also get your ads into the top spots for those lower bids.

In this technique what we are doing is simply changing the destination URL and display URL to that of a major company inside the niche.  For example, sticking with our auto insurance example that you see in the picture above, we would change our links to point to Allstate, StateFarm, Geico, etc.  Any of those sites will work.

So of course, the question is now…why would I want to send free traffic to any of these sites?  We’ll the answer is, you don’t!  After you setup your ads, you should have two of them per adgroup for split testing, you’ll then go your keywords that are inside that adgroup.  You’ll see an edit button to the right of the keyword, click it! (see in picture below, the link is purple)

After you click on the edit link for a keyword you’ll come to a screen that looks something like this…

If you notice, for the keyword you can change the Destination URL for just that particular keyword.  So what this means is that even if your ads point to Geico, Allstate, or whoever…if someone does a search and this keyword is triggered, it will override the Ad’s Destination URL and inside use the Destination URL that is listed for that individual keyword.

What this means is that you can link to a site like Geico, Allstate, etc and get the quality score that that site would get and then simply have all your keywords destination URLs point to your real landing page or direct link to the offer!

Of course this would mean a heck of a lot of work going though each keyword clicking the edit link and changing the URL…

Thank God for Adwords Editor!

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If you’re anything like myself, you probably pay very close attention to your quality score and are constantly working on improving it when your doing PPC with Google Adwords. Although, sometimes I think we fail to realize that Google’s Quality Score system changes over time and they require more and more things to get a great quality score.

Today, I wanted to bring to your attention one of those such things. Starting sometime around the middle of June of 2008, Adwords will be incorporating landing page load times into their quality score as a factor. Here is the except regarding this taken from the Adwords Blog.

In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we’d like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

So, if your landing page currently loads a little slow, you may want to start working on improving that before the middle of June hits and you take a hit in your quality score. Personally, I don’t feel this will any major factor in their quality score, but as most PPC affiliate marketers know, even the littlest boast or drop can make or break a campaign!

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In the third section of this little series I’m doing I want to talk about keywords. However, I’m not interested in talking about how to get more keywords, how to scale your campaign, or anything like that.

Instead, I would like to talk about Negative Keywords! These are keywords that if you are using they will increase your ROI significantly.

The problem with most keywords and keywords groups is that no matter how well you target your ad groups and weed out your so called bad keywords, your still running a campaign that most likely is using the broad option as the match type. What does running a broad match type mean?

Well, let me give you a little example. Let’s say that you run a site that sells Power Tools so in one of your ad groups you have the keyword Power Tools. Now with the broad match type your ad will actually show up for a lot more keywords then just Power Tools. Your ad will most likely show up for other keywords such as Buy Power Tools, Rent Power Tools, Repair Power Tools, etc.

So what doesn’t negative keywords have anything to do with this? Well, if your selling power tools and running a campaign using a keyword such as Power Tools, but you don’t rent or repair power tools, your spending money on keywords that just aren’t going to convert for you! That my friend is where negative keywords come to save the day!!!

In your negative keywords list you can place the keywords Rent and Repair for example and that will stop any keyword that contains those words from triggering your ads thus increasing your ROI (return on investment) in just a couple easy, quick, and painless steps!

Enjoy and don’t forget to subscribe to get more great PPC tips and tricks!

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Welcome back kiddies and for those that have stumbled upon this post make sure you check out the first part to this little series for more great ppc tips and tricks.

In the first part of this little series we mostly talked about some easy ways to increase your CTR and Quality Score by making sure your ad groups were very targeted, your ad URL was targeted, and also making sure you send users to the correct landing pages which is targeted.

Shall we get started?

Research Keywords That are Converting!

While this might sound simple enough, most people don’t take the time to do this easy step. Once you create your new campaign for lets say Dating you of course have your first set of keywords that you have researched and put together into some nicely targeted ad groups.

You shouldn’t stop there though! Once you start receiving data, you should be tracking keyword conversions, you will start to find out which keywords are giving you the most conversions and with the best ROI (return on investment). So let’s say that after a week of starting your new campaign you notice that the keyword Local Singles is converting really well for you.

As an example we’ll say that the keyword Local Singles is getting 8 leads a day at $4.00 dollars a lead and your spending $12.00 dollars a day to get those leads. 8 leads a day at $4.00 dollars a lead is $32.00 dollars. So you’re profiting $20.00 dollars a day with the keyword Local Singles.

The first thing I would do as soon as I realize this from my data is go back into my keyword research tool and punch in Local Singles to see what other types of keywords I may get from it. I would then put those keywords into ad groups and continue to do the above steps for all my keywords that I find are converting.

Again, fairly easy tip yet most affiliates don’t do this and they lose out on potential income and also they lose out on the ability to scale their business!

Research Keywords That are Converting!

As I said via the last post, please make sure you subscribe so that you get the next PPC Tip and you don’t miss out!

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