Microsoft Corp. made an unsolicited $44.6 billion cash and stock bid for Yahoo on Friday, a deal that could shake up the competitive and lucrative market for online advertising.
You can read the full article from CNN here.
I personally think this will be a good thing for Affiliates. Yahoo and Microsoft are both known for having better conversion rates than the Big G, however, alot of affiliates don’t take the time to work with all three search engines.
If Yahoo and Microsoft combine, it could make it easier for affiliates to work with only two major players than with three. Of course I have no idea if Microsoft would continue to have 2 separate advertising platforms or if they would combine them and only have one.
Also, if compnay is able to threaten Google, I would say Microsoft would be that company simply because of the size of the company and the amount of money they have.
This will definitely be something I’ll be hoping happens. Hopefully, Yahoo is smart enough to take the offer!