Okay, so today I read that Twitter is coming out with their own Advertising Platform. At least for big name clients right now like Best Buy, Virgin America, and Starbucks. It doesn’t seem like there will be a self-serve platform yet, but anyways…
As most readers of this blog know, my main source of traffic comes from PPC from the top three search engines, I still believe that this is the absolute best traffic you can get and some of the easiest to make work and see the biggest profit revenues from.
However, there is one mistake I’ve made several times in the past that I’m not planning on making this time…
For whatever reason, when these new ad platforms for social media sites come out…Facebook, Myspace, etc come out, I don’t jump on board immediately…
My reasoning most of the times is because there is so much to figure out because it’s new that I just don’t have the time, or I tell myself I’ll let a couple people get going and write up a couple guides that way I don’t have to go in and spend a bunch of money testing stuff…
This time I’ll be jumping on board as soon as they offer it to us regular folks and I encourage you to do the same as well if you’re normally like I am when it comes to new ad platforms that social media sites release.
If you’d like more information on it, TechCrunch, Jonathan Volk, and Zac Johnson have all written articles on Twitter’s New Ad Platform, I’d definitely recommend giving them a read.

So lately, I’ve been messing around with a few of the major social networking sites trying to figure out which ones would be best worth investing my time in to. The bottom line is there are just way too many social networking sites out there and unfortunately with my limited amount of time, I’m finding it very time consuming to try and be active on multiple ones.
Signing up for a Twitter account is fairly easy, you enter in a few pieces of personal (and not so personal) information, verify your email, and BAM! you’re good to go! Building a profile that people want to follow is a different story! It’s something that you must learn as a marketer in order to use Twitter to it’s fullest potential. Having a Twitter following is invaluable to your business for numerous reasons!
