A couple weeks ago, I wrote about the content network and how if you weren’t using it, you are missing out on a ton of potentially great (and cheap) traffic.
A question I received a lot after writing that blog post was how you could tell what sites your ads were showing up on while running on the content network. The reason so many people are curious about this, is because if there is a certain site that your ad is showing up like crazy on, yet you aren’t receiving any conversions, it will suck your account dry!
Now personally, I only mess with the content network with Google, so I’m only familiar with how to get to it from within their interface, however, I’m sure the basic procedure is the same on most networks if they offer the feature.
First, you need to log in to your Google Adwords account. After you have logged in, you need to click on the Reporting Tab, then click on Reports.
Next, click on Create a New Report.
Going off subject for a minute, this next screen will allow you to select from a ton of a different reports that you can run, each on has a small description as to the info you’ll receive. I’d definitely recommend checking out some of the other reports, but since this post is specifically about finding sites your ads are running on when using the content network, lets move on…
If you scroll down just a touch, you’ll notice that one of the radio buttons says Placement Performance. Click on the radio button next to Placement Performance.
There are a ton of options now that you can select like level of detail, date range, etc. Pretty self explanatory stuff, so I won’t go in to detail on all the settings. If you want more details on all the different settings and stuff you can visit Google’s page about Placement Performance Report Help.
Once you finish editing the settings, you’ll come to the last section which is called Templates, Scheduling, and Email. This place simply allows you to name your report, save the report as a template for running it again later, setting the report to run automatically every so often, etc.
Once you finish that last section, click on Create Report and voila your done!
After you click on Create Report, it will take you back to the Reports Tab Section within your account. If can take several minutes for your report to be processed. You can either wait or feel free to move around your account till it’s finished. It won’t affect it if you leave the page.
After it’s finished the name of the report (whatever you named it in the last section) will become a link and you simply click on the link and you’ll see all the domains/urls that your ads have appeared on.