Watch out for superlative keywords

[slbusiness]

Just to let some of you guys know, watch out for superlative keywords in your adcopy. Recently i noticed i wasn't getting enough clicks, and when i checked my ads, it turned many of them were declined (after being approved) for having superlative words in them such as : largest, widest etc. As soon as I started removing them, my traffic was back to normal.

So be sure to check your adcopies to make sure you don't have them.