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mulmoney
11-20-2007, 03:49 PM
i have 3,000 keywords for verizon, nextel, boost and all the carriers. The thing is each ad group only allows 1000 keywords which means for each carrier i would need 3 ad groups. So it would be like 20 ad groups for all the carriers. Does anyone else have theres like this since each carrier has so many keywords? Should i use all 3k and put em into 3 groups or just use 1k?


Also what i did was search in wordze and other keyword searchers and i searched for nextel ringtones, verizon ringtones, etc..i did this for all the carriers. Then i put em into a text file and replaced the carrier names with "carrier" Then i will use all those keywords for each carrier. so when its time to upload my verizon keywords i will replace "carrier" with verizon. Do you understand what im saying? So each carrier will have the same keywords. Does this sound like a good way to go?


so i have all 3k keywords in a file looking like this:

carrier ringtones sanyo
carrier ringtones send phone
carrier ringtones send to your phone
carrier ringtones sent by text message


then when i upload them into YSM and put em into groups by carrier name they will look like this:

nextel ringtones sanyo
nextel ringtones send to phone
nextel ringtones send to your phone
nextel ringtones sent by text message


or


sprint ringtones sanyo
sprint ringtones send phone
sprint ringtones send to your phone
sprint ringtones sent by text message


then i will make seperate ad groups based on action words. For example for verizon i will have regular verizon keywords like

verizon ringtones sanyo
verizon ringtones send phone
verizon ringtones send to your phone
verizon ringtones sent by text message


and i will have seperate ad groups for

free verizon ringtones sanyo
free verizon ringtones send phone
free verizon ringtones send to your phone
free verizon ringtones sent by text message

get verizon ringtones sanyo
get verizon ringtones send phone
get verizon ringtones send to your phone
get verizon ringtones sent by text message

download verizon ringtones sanyo
download verizon ringtones send phone
download verizon ringtones send to your phone
download verizon ringtones sent by text message

buy verizon ringtones sanyo
buy verizon ringtones send to your phone
buy verizon ringtones sent by text message


am i doing this right? do i need to split all them up, because if i do it this way , just for "Verizon" i will need to make 16 ad groups.

3 ad groups for General verizon no action words (3k keywords)
3 ad groups for free verizon
3 ad groups for get verizon
3 ad groups for buy verizon
3 ad groups for download verizon

So for all the carriers itll be a few hundred ad groups. Am i going way over the top or is this neccessary to get a successful campaign going.
Please help me!

mystickcal
11-20-2007, 07:39 PM
To start I would focus on doing all that until you find out which keywords are converting. I would start with a more general approach and try to just get a little of every type of ringtone keyword and see which ones convert for you and then build off of that.

Action words can work but again, before doing all that figure out which keywords convert and expand on those keywords.

mulmoney
11-20-2007, 07:40 PM
so just stick with

verizon ringtones sanyo
verizon ringtones send phone
verizon ringtones send to your phone
verizon ringtones sent by text message


and just dont use any action words? then say verizon ringtones for nokia converts..then i would do

get verizon ringtones for nokia
buy verizon ringtones for nokia
free verizon ringtones for nokia

?

mystickcal
11-20-2007, 07:42 PM
Yep, thats how I start when doing keywords.


so just stick with

verizon ringtones sanyo
verizon ringtones send phone
verizon ringtones send to your phone
verizon ringtones sent by text message


and just dont use any action words? then say verizon ringtones for nokia converts..then i would do

get verizon ringtones for nokia
buy verizon ringtones for nokia
free verizon ringtones for nokia

?

mulmoney
11-20-2007, 07:43 PM
ok, also another question...i have 13k keywords there al divided into groups by carrier and phone model but i only get like 5 clicks with a .30 cent bid..any reason why? i had it at 1.00 and got alot but lowered cuz i lost money everyday

mulmoney
11-20-2007, 09:32 PM
ok i got another question...

so far im grouping them up pretty normal for the start of the campaign but i ran into a problem with the razr phone.

for general razr keywords i have 2,000.

i have them grouped like this:

2 ad groups for "razr" which is 2,000 keywords.
2 more ad groups for "razr v3" which is 2,000 keywords as well
and 2 more for "razr v3m" which is 2,000 more.


my question, is that fine the way i grouped them, or should i seperate them by carrier, and color as well to get really specific? or is that not neccessary....

mystickcal
11-22-2007, 10:39 PM
Obviously the more specific you go the better your overall quality score is going to be, but if its your first campaign, I really recommend just trying something anything so that you get a little experience under your belt and then you have data to see exactly what went wrong, but me personally I would group them better than that.


ok i got another question...

so far im grouping them up pretty normal for the start of the campaign but i ran into a problem with the razr phone.

for general razr keywords i have 2,000.

i have them grouped like this:

2 ad groups for "razr" which is 2,000 keywords.
2 more ad groups for "razr v3" which is 2,000 keywords as well
and 2 more for "razr v3m" which is 2,000 more.


my question, is that fine the way i grouped them, or should i seperate them by carrier, and color as well to get really specific? or is that not neccessary....