Miracle Blade Landing Page

[nsusa]

Ok, guys. Rip it apart. I have not had much luck with this landing page and I need some valuable feedback.

http://www.amazingcookingsecrets.com/index.php

I am using dynamic pieces to add keywords when a visitor arrives. I am getting quality scores as low as $0.03 (yes, 3 cents), but conversions are not as expected. Is it the landing page or is it the offer?

So, please look at the landing page and let me know what I can change.

Thanks.

Chris

[webgenesis]

Hi Chris,

Here is my critique:

1. Using PHP to integrate the search term into the site is good... but try putting a hard hitting headline on the page, (ex. For a Limited Time Only... Get the Miracle Blade Knife Series in Time for Christmas).

Then below that as a sub-headline, maybe put something like "Miracle Blade Knives has {PHP KeyWord}"

2. Use a dark color (gray, blue) or texture as a background around our white table. You might even want to use that light blue snowflake background that's on the Miracle Blade site on your site.

3. Put more keywords into your Title, Keywords, Description Tags.

4. In the top fold (upper half of your site), remove the top-left screenshot of the MiracleBlade website. Replace it with a clean picture of the sharp Miracle Blade Knives... or that annoying looking chef holding the Miracle Blade knives.

5. In the top left part, perhaps put about 4-5 bulleted points spelling out the benefits of the Miracle Blade knives to the customer.

6. Right underneath the bulleted points... or perhaps in the center underneath the pictures and the benefits, put a HUGE 'click here now button'. If you want to create an animated button, you can do so at www.picasion.com for free.

The main thing is make it very noticeable, accessable to the customer... and big. In fact, you might want to make all your images links to the offer.

7. The articles in the bottom portion of your site look good. You might want to make links to your offer on some of the MiracleBlade words you use in your article...

Hope this helps buddy!

Daniel

[webgenesis]

Also what are your numbers looking like? (Impressions, Clicks, Conversions, etc.)

[speed100]

Hi Chris,

Here is my critique:

1. Using PHP to integrate the search term into the site is good... but try putting a hard hitting headline on the page, (ex. For a Limited Time Only... Get the Miracle Blade Knife Series in Time for Christmas).

Then below that as a sub-headline, maybe put something like "Miracle Blade Knives has {PHP KeyWord}"

2. Use a dark color (gray, blue) or texture as a background around our white table. You might even want to use that light blue snowflake background that's on the Miracle Blade site on your site.

3. Put more keywords into your Title, Keywords, Description Tags.

4. In the top fold (upper half of your site), remove the top-left screenshot of the MiracleBlade website. Replace it with a clean picture of the sharp Miracle Blade Knives... or that annoying looking chef holding the Miracle Blade knives.

5. In the top left part, perhaps put about 4-5 bulleted points spelling out the benefits of the Miracle Blade knives to the customer.

6. Right underneath the bulleted points... or perhaps in the center underneath the pictures and the benefits, put a HUGE 'click here now button'. If you want to create an animated button, you can do so at www.picasion.com for free.

The main thing is make it very noticeable, accessable to the customer... and big. In fact, you might want to make all your images links to the offer.

7. The articles in the bottom portion of your site look good. You might want to make links to your offer on some of the MiracleBlade words you use in your article...

Hope this helps buddy!

Daniel

Great,excellent:)
I want to add,instead of sub-headline,you can put H1 with dynamic keyword.

[nsusa]

I had several test phases to filter out keywords and ad testing. In my latest test I had about 5000 ad impressions total and CTRs between 10% and 30% depending on keywords. I had about 7 visitors click through to the merchant. No conversions.

Here is an older design of the landing page that actually had a few conversions:

http://www.amazingcookingsecrets.com/index_1.php

I was hoping to make it better, not worse ...lol ;)

Chris

[speed100]

You have to change the headline.Include something like unique,bonus, free or similar.

[webgenesis]

You have to change the headline.Include something like unique,bonus, free or similar.

Changing the headline is a must. I honestly believe your 1st version of the landing page is better.

If you want some ideas on how to make some killer headlines, go to Magazines.com and get inspiration from some of the headlines on Women Magazine covers such as Cosmopolitan.

For example, I did an offer for Boca Java Coffee and was looking for a headline. Two headlines on Cosmo read like this:

"The Sex Position that He Craves"

-and-

"Deep Sex: Breathing and Touch Techniques that are So Intense, You'll Both Reach a New Level of Pleasure"

For my Boca Java landing page, I used those headlines. Here's what I came up with:

HEADLINE: "Finally, the Gourmet Coffee that You Crave is Here!"
SubHeadline: The Tantalizing Flavor of Boca Java Coffee is So Intense... You'll Reach a NEW Level of Pleasure Every Morning!

[nsusa]

Great Feedback, guys. I think that gives me some stuff to work on. :) Thanks.

Chris

[nsusa]

Ok, here is what I came up with after your feedback. Please be aware that this is just a screenshot (http://www.amazingcookingsecrets.com/images/screenshot.gif).

2 Buttons are animated and will display a call to action message.

Thanks.

Chris

[speed100]

Looks better. put your aff.link in the text where id says "Miracle Blade".
Also you headline is still not "catchy". Try something like: For a limited time get FREE set of knifes $xxx value, Don't miss the "FREE set of knifes" offer-$xxx value, Unique 2 for 1 deal for limited time.
I'm not very good with titles:)
You can use dynamic keyword under the headline and also somewhere near the "order now" button.

[artarmon42]

Wow, I really like the design.

Only feedback on this exercise...
Have you tested how this offer converts? And it's total volume?
It's important to make sure that the time and effort to spent on getting snazzy LP isn't wasted on a bad offer...

[nsusa]

I tested it already this morning and got 1 conversion out of 22 clicks. I know that is not much to really make a decision, but compared to the old, new design a significant improvement. Quality scores dropped for a few keywords though. Probably too many graphics on the upper part. But an overall CTR of over 2% is still pretty good (that is the average across all ad groups) for this campaign.

Will work on a better headline today. Then have to build more volume.

Chris

[nsusa]

Here is an update:

The new landing page sees a large number of click-thrus to the merchant website, but it seems like Chef Tony sucks in converting visitors to customers. I spend about $75 on Adwords and another $50 on Adcenter. The ads and CTR turned out to be pretty good and like I said - I see a large number of clicks towards the merchant, but my Account at Azoogleads does not reflect enough sales to break even or to turn a profit.

Off to find a better converting product somewhere .... ;)

Chris

[artarmon42]

Like I said, you should check that an offer converts before sinking so much time into a LP
Live and learn :D

[nsusa]

I hope you don't recommend ringtones ;)

Chris

[artarmon42]

I haven't done ringtones in many many months.
The profitability is so marginal, it's not worth my time...

[pmerson]

Ringtones are a total waste of time. Much more profitable niches around.

[nsusa]

I was kidding ..... ;). I am not touching ringtones with a stick even if I had to.

But in general you only find out if an offer is converting or not by testing. So, I do not see the time as wasted. Sure, if I would have worked on something that converts, but that is the same question as with the chicken and the egg. I am now looking at debt related and tax related campaigns. What are your thoughts on those?

Chris

[speed100]

Anyone wants to share profitable niche?:rolleyes::D
or trade for something?

Thank You

[webgenesis]

I was kidding ..... ;). I am not touching ringtones with a stick even if I had to.

But in general you only find out if an offer is converting or not by testing. So, I do not see the time as wasted. Sure, if I would have worked on something that converts, but that is the same question as with the chicken and the egg. I am now looking at debt related and tax related campaigns. What are your thoughts on those?

Chris

I think tax-related offers will be AWESOME from January to May!

And I agree with you saying you must test... take for example an oil drilling company. They never no where the oil is in the ground unless they drill for it.

Let's say it costs them $1 million for each drill that they make and they make 20 drills for a total cost of $12 million dollars...

Now let's say out of those 20 drills, 19 are a bust, but 1 drill is good and gives them $300 million in revenue. Was it worth it?

The same is true with affiliate marketing. You might have 10-20 busts, and then on your 10th or 20th offer that you test out, you "hit oil" and make BIG MONEY.

I had one offer that I've been running since mid-November last month that I didn't really think would be big, but it's been giving me $10,000 revenue each month off of only $2-$3K.

It's crazy because I don't even have a landing page for this offer... I just send them straight tothe advertiser

[webgenesis]

Anyone wants to share profitable niche?:rolleyes::D
or trade for something?

Thank You

It's kind of a Catch-22, sharing profitable niches, because if you give them out... it won't be a profitable niche :eek:

I think it would be good though for the New Year for some of us to test some offers together that typically do good in the early part of 2008... like Online Tax Filing or Online Schools/Colleges.

What do ya'll future Internet millionaires think?

[speed100]

It's kind of a Catch-22, sharing profitable niches, because if you give them out... it won't be a profitable niche :eek:

I think it would be good though for the New Year for some of us to test some offers together that typically do good in the early part of 2008... like Online Tax Filing or Online Schools/Colleges.

What do ya'll future Internet millionaires think?
Actually your keywords are making the niche profitable.Thats why some niche's are profitable for ones and not for others.It's up to you how your going to pick your keywords. I'm IN for another workshop, but not with Schools,the bids are way too high to optimize your campaign.

[speed100]

I think tax-related offers will be AWESOME from January to May!

And I agree with you saying you must test... take for example an oil drilling company. They never no where the oil is in the ground unless they drill for it.

Let's say it costs them $1 million for each drill that they make and they make 20 drills for a total cost of $12 million dollars...

Now let's say out of those 20 drills, 19 are a bust, but 1 drill is good and gives them $300 million in revenue. Was it worth it?

The same is true with affiliate marketing. You might have 10-20 busts, and then on your 10th or 20th offer that you test out, you "hit oil" and make BIG MONEY.

I had one offer that I've been running since mid-November last month that I didn't really think would be big, but it's been giving me $10,000 revenue each month off of only $2-$3K.

It's crazy because I don't even have a landing page for this offer... I just send them straight tothe advertiser

Do you use YSM or AdWords for your campaigns?

p.s.
your math sucks:)

[webgenesis]

Do you use YSM or AdWords for your campaigns?

p.s.
your math sucks:)

Hahahaha... okay pretend like you didn't see that $12 million dollar typo :).

For my big niche, I am only using Adwords as YSM traffic was not converting at all for me.

For everything else, I was doing about 60/40 split between Adwords and YSM respectively... but have started to shift more of my dollars over to Adwords and am doing about 90/10 split between Adwords and YSM.

The things I absolutely HATE about Yahoo is the following:

1) They suck money out of your account like crazy! They need to bill their customers the exact same way Google does. It ticks me off to see that I only spent $400 in advertising on a 2 day weekend... but yet they suck $1200 out of my checking account.

2) They continually put good relevant keywords into pending and decline them for no reason whatsoever... I wish I could meet a couple of those Yahoo editors out at the playground during lunchtime and give them a piece of my mind (or something else)

3) It just plain sucks putting a campaign together in YSM. I'm grateful to the ClickCOnsultant guys for giving us tips that make it a WHOLE lot easier to upload, copy, and paste campaigns... but Yahoo is just not as user-friendly as Google.

Let's do a online taxes test next month if your game for it (and anybody else reading this) and see how that does!

I'll send you a PM of one niche I'm doing... and you can do the same.

[dan1st]

Mind sharing the niche with me too?

[webgenesis]

Mind sharing the niche with me too?

Sure... PM me one of your profitable niches and we'll trade

[pmerson]

If you running this campaign on Azoogle. Note it has expired with immediate effect.

[Minisuit]

Hello Friend,

Hope you are doing well. I do agree with Daniel as he has shown a better example for the solution.