Using Broad and Exact in the same adgroup

[acemenace]

Does anyone recommend using Broad kws and Exact keywords for the same phrases in the same adgroup?
For example - motorola v3 ringtones and [motorola v3 ringtones] - can they both be in the same adgroup?

[keliix06]

Yes, they can be. And in many cases should be. You'll generally get better pricing on the phrase and exact matches that you would with broad.

And if you're new with Adwords, you might want to avoid broad match altogether until you have a very good list of negative keywords.

[smaxdot]

Broad match is getting tougher and tougher these days due to Google's inclusion of "expanded broad match" where they not only broad match plurals and variations of your keyword, but also serve ads when a "related" keyword is searched upon (that is, what Google thinks is related)... Of course these terms may or may not be related to your specific niche/product. For this reason on my next campaign I will be keeping my broad matches in a separate ad group. The advantage here is bidding... I'm much more comfortable shelling out more per click on a keyword/keyphrase I anticipate my ad being served for (as in the case of exact match and phrase match) then I am broad match...

No matter what you do with the ad groups, if you run broad match make sure you run search query reports from time to time and filter out any unrelated words that Google may think related by adding them as negatives to your adgroup.

- Dave

[acemenace]

Thanks guys. One more thing. So if I use exact only, I should also increase the cpc I wouldnt lose as much money right?

[keliix06]

Not necessarily. You should be tracking your ROI at the keyword level. That will tell you how to bid. You can lose a lot of money, even with a low bid, exact matching ringtones :)

[mystickcal]

Thanks guys. One more thing. So if I use exact only, I should also increase the cpc I wouldnt lose as much money right?

Depends on the niche, but thats not a guarantee, personally though you can normally get away with bidding a little higher depending on how you research your keywords. Or even groups that have "power" phrases in them. Those are keywords that normally convert better. So if you have an ad group with the keyword buy whatever in it or purchase, etc. You can most likely have that adgroup higher if your using exact and phrase because with broad you would also get it if the person didn't put buy or purchase.

[acemenace]

Ok, this is for all non-pros. I changed all my campaigns to exact only for all keywords, and that really increased my conversions. And I am talking only on a 2 day test.

[mystickcal]

Ok, this is for all non-pros. I changed all my campaigns to exact only for all keywords, and that really increased my conversions. And I am talking only on a 2 day test.

Glad to hear it ace, by how much did it increase your ROI?

[acemenace]

My conversions went from eCPC of $1.2 to $1.76

I think it gives me a more targeted audience, and that is really helping.

[mystickcal]

My conversions went from eCPC of $1.2 to $1.76

I think it gives me a more targeted audience, and that is really helping.

Yeah normally exact will as broad match can trigger your ad for some really weird keywords sometimes! :eek:

Thanks for sharing your ecpc, I just like comparing numbers! I'm a geek!

[smaxdot]

Ace - Are you saying you're grossing $1.76, on average, per click?

- Dave

[acemenace]

Ace - Are you saying you're grossing $1.76, on average, per click?

- Dave

Yes. Thats what shows up on the stats under the eCPC column. It is higher for todays stats though.

[acemenace]

lol. Oh wait! Now I know why you asked me if thats what I am grossing smaxdot. It's because in the first question I gave you an example of ringtones right? But that was just an example. I am not running a ringtones campaign. I am assuming it would be extremely amazing to see that kind of an eCPC with that. lol
I had to come back and post this to clear this.

[acemenace]

Yes, they can be. And in many cases should be. You'll generally get better pricing on the phrase and exact matches that you would with broad.

And if you're new with Adwords, you might want to avoid broad match altogether until you have a very good list of negative keywords.

Since my impressions just stopped, I thought I would get bold and add the same kws with broad match. However, in adwords editor, when I add the same kws for broad match, it gives me a warning that the same kw is already added with exact match. Should I add these in a separate adgroup?

[keliix06]

No, you can safely ignore that warning. It's mostly there to make sure you actually want to do it, which you do.

When you look at the diagnostics that Adwords provides, are your ads still showing? Did they move off of the 1st page?