Quality Score

[MatthewN]

I have created a campaign for LifeLock using one of the landing pages created here. I have padded out the site with an article, attached a blog, added the privacy page, contact email address etc... and will continue to add articles a couple of times per week to the blog. I have a few hundred word article on the landing page too.

My next task I completed was creating a bunch of keywords with wordtracker and some other custom type searches I did on compete.com and just general thinking out of the box type stuff, where I found "what I think" to be fairly cool keywords.

I grouped them and uploaded them to YSM and set a bid of $0.10 and saw nothing, so I upped that to $1 and then the minimum for some which was $2.13 per click at the most for the keyword to activate (I think it was "identity theft protection")

I still have a quality score of zero and only 1 keyword has been getting impressions and 1 click. (About 0.5% CTR).

So, is the tactic of bidding high and then gradually lowering worth it? I dont mind burning some money to get in to the aff market game as I see the learning as a great investment due to the possibilities.

I know I could remove the higher cost keywords that are competitive, but I am not too fussed for now if I spend a bit too much.

The main question is... How quick does the quality score update? Is it instant? or will it take a few days before YSM assigns it a quality score?

[artarmon42]

The main question is... How quick does the quality score update? Is it instant? or will it take a few days before YSM assigns it a quality score?

It'll update when your ads have had enough impressions.

[otane]

I have created a campaign for LifeLock using one of the landing pages created here. I have padded out the site with an article, attached a blog, added the privacy page, contact email address etc... and will continue to add articles a couple of times per week to the blog. I have a few hundred word article on the landing page too.

My next task I completed was creating a bunch of keywords with wordtracker and some other custom type searches I did on compete.com and just general thinking out of the box type stuff, where I found "what I think" to be fairly cool keywords.

I grouped them and uploaded them to YSM and set a bid of $0.10 and saw nothing, so I upped that to $1 and then the minimum for some which was $2.13 per click at the most for the keyword to activate (I think it was "identity theft protection")

I still have a quality score of zero and only 1 keyword has been getting impressions and 1 click. (About 0.5% CTR).

So, is the tactic of bidding high and then gradually lowering worth it? I dont mind burning some money to get in to the aff market game as I see the learning as a great investment due to the possibilities.

I know I could remove the higher cost keywords that are competitive, but I am not too fussed for now if I spend a bit too much.

The main question is... How quick does the quality score update? Is it instant? or will it take a few days before YSM assigns it a quality score?


Sorry to act a like a robot ( I asked the same question on another thread) how many keywords did you start with and were they grouped with how many ads?

[MatthewN]

There's just over a thousand at the moment although I fired up the first campaign right away with about 350 keywords in the group and then started splitting that up a little. They were added early yesterday afternoon with the remainder added a few hours later and another group of about 200 this morning.

I get a bit stuck to find an appropriate time to use search or ask a question as I am aware that I could use the search function, but would that information be out of date with things changing so quick :)

Another question, should I build the list of 10000+ keywords before uploading anything and then upload them all in 1 swoop to their campaigns? or is it ok to built up a group at a time over the course of several days?

[otane]

There's just over a thousand at the moment although I fired up the first campaign right away with about 350 keywords in the group and then started splitting that up a little. They were added early yesterday afternoon with the remainder added a few hours later and another group of about 200 this morning.

I get a bit stuck to find an appropriate time to use search or ask a question as I am aware that I could use the search function, but would that information be out of date with things changing so quick :)

Another question, should I build the list of 10000+ keywords before uploading anything and then upload them all in 1 swoop to their campaigns? or is it ok to built up a group at a time over the course of several days?

Thanks for the info. I am in no position to comment on anyone's campaign and will be interested to see the senior members take on this.

[keliix06]

With Yahoo everything should be in your campaign and approved before it starts running. Yahoo gives you a little boost of traffic when your account starts, basically acts like you have 5 bars on all ads, so any keywords you add after that won't get that boost. It then assigns a "quality score" based almost entirely on your CTR.

[artarmon42]

Another question, should I build the list of 10000+ keywords before uploading anything and then upload them all in 1 swoop to their campaigns? or is it ok to built up a group at a time over the course of several days?

Generally speaking, do not modify a campaign once it is going.
So if you absolutely must, add new keywords as new adgroups.
But personally, I'd build up a new campaign and then upload everything.
My personal belief, is that once a campaign starts getting impressions, you shouldn't mess with it.

[MatthewN]

I messed and think it might have screwed it up :S Oh well... it's another lesson learned. :D It's great learning though and I think I am getting there.

[MatthewN]

All is looking good now. One of them is at a full quality score with another at 4 and the remaining few at zero at the moment. It's still progress :)

[weirdppc]

Congrats on 5 quality bar :D

[spoofy]

I do have a question regarding ysm's ads feature. Why is it that a lot of times most of the ads are paused and only one ad runs?

[artarmon42]

YSM's own stupid "ad optimization".
If you don't want that feature, turn it off.