Yahoo Newbie Questions

[playforpay]

Hi everyone- I've been doing PPC now for about a year, but strictly on Adwords. I want to dabble into the World of Yahoo and have a few questions.

First off, I sincerely apologize if this has been asked and answered here before. I have found information from posts a year or so ago, but I would imagine rules have changed lately (one thing about PPC is that the rules are always changing)

I would like to know the optimal way to set up a campaign- for example if I was to do the debt niche workshop on this site. On Adwords I typically have one keyword per adgroup, 2000 agroups per campaign (exact match only). Would you recommend this approach (I believe it is called standard match on Yahoo) or grouping more keywords in the same adgroup? Also, on AdWords I never add more agdroups to an existing campaign, I just build new campaings (when I used to add new adgroups impressions came to a screeching halt).

Last question (for now) is about Quality Score. Obviously the ideal answer to my question(s) above would lead to a great quality score. But I wanted to know what makes a great quality score in terms of landing page content. If I was to use on the sample debt landing pages given out here, and put 5 or so articles on it and use php to dynamically insert the keyword on that landing page, would that be enough to get a great quality score? Is it okay to send all 50,000 keywords to the same landing page (again one downloaded from here), or use multiple LPs?

Thanks everyone, I truly appreciate your help.

[mystickcal]

Hi everyone- I've been doing PPC now for about a year, but strictly on Adwords. I want to dabble into the World of Yahoo and have a few questions.

First off, I sincerely apologize if this has been asked and answered here before. I have found information from posts a year or so ago, but I would imagine rules have changed lately (one thing about PPC is that the rules are always changing)

I would like to know the optimal way to set up a campaign- for example if I was to do the debt niche workshop on this site. On Adwords I typically have one keyword per adgroup, 2000 agroups per campaign (exact match only). Would you recommend this approach (I believe it is called standard match on Yahoo) or grouping more keywords in the same adgroup? Also, on AdWords I never add more agdroups to an existing campaign, I just build new campaings (when I used to add new adgroups impressions came to a screeching halt).

Last question (for now) is about Quality Score. Obviously the ideal answer to my question(s) above would lead to a great quality score. But I wanted to know what makes a great quality score in terms of landing page content. If I was to use on the sample debt landing pages given out here, and put 5 or so articles on it and use php to dynamically insert the keyword on that landing page, would that be enough to get a great quality score? Is it okay to send all 50,000 keywords to the same landing page (again one downloaded from here), or use multiple LPs?

Thanks everyone, I truly appreciate your help.

The quality score on Yahoo is no where near the hardness level of Adwords. Personally, I only put one keyword in an adgroup if it's one of my very strong keywords. Most of my adgroups, have similar keywords grouped together. Using Standard match until CTR is raised well and then changing to advanced. I never leave it on standard forever...

I would make a separate campaign for uploading new adgroups, but once you get them set, (clear out junk keywords, ads, etc) I'd then just go ahead and move then into the main campaign.

The biggest factor for a good Quality Score form Yahoo is to make sure your CTR is high. That's the biggest factor in my opinion. Next, making sure your ads are unique for each adgroup related to the common phrase of the keywords for that adgroup.

[playforpay]

Thank you very much

[mystickcal]

No problem at all, glad I could help.

[bon300187]

Should we always start yahoo on standard match in the beginning?

[mystickcal]

Should we always start yahoo on standard match in the beginning?

I don't feel it's necessary, however, I personally start them all on standard, but I move to advanced very very quickly.