PDA

View Full Version : Is this right?


bon300187
08-20-2008, 07:13 AM
I have an ad group and one keyword in particular does well, it seems to be the main converter across the campaign with a ctr of about 5-6% most days, should i stick it in an ad group on it's own with a unique ad based on the keyword to get a max QS?

Or if i remove it out of the current group will it lose the performance it's currently getting,

Hope that makes sense lol :cool:
keliix06
08-20-2008, 11:28 AM
YSM? Copy it in to a new ad group with a more targeted ad (split test with the current ad as well) and wait until it's sharing impressions about 50/50 with the keyword in it's current location, then delete the old one.
bon300187
08-21-2008, 01:07 AM
YSM? Copy it in to a new ad group with a more targeted ad (split test with the current ad as well) and wait until it's sharing impressions about 50/50 with the keyword in it's current location, then delete the old one.

Ok nice one, I'll do that today. Seems I've reached a limit of spending around $70-$80 to make $112. Need to plan on scaling it I believe.
keliix06
08-21-2008, 02:13 AM
Scaling would be the next step. Take the keywords that are converting and add action words before them (buy, get, acquire, whatever works for the niche). That's an easy way to generate more words. Take at look and see if city/state names combined with your keywords are converting. Some niches they do well, others they don't. But that's an easy 5-30k keywords per seed keyword.

I should also add, it should only take 1-2 days for the keywords to be splitting impressions, so it won't take long.
bon300187
08-21-2008, 02:49 AM
Scaling would be the next step. Take the keywords that are converting and add action words before them (buy, get, acquire, whatever works for the niche). That's an easy way to generate more words. Take at look and see if city/state names combined with your keywords are converting. Some niches they do well, others they don't. But that's an easy 5-30k keywords per seed keyword.

I should also add, it should only take 1-2 days for the keywords to be splitting impressions, so it won't take long.

Ah nice one, I was just looking up how to try and scale it to the next level. I have added the keyword into a new adgroup with a very targetted ad.

I'm also just looking for a adcenter coupon so I can expand that way too but having trouble finding one in date - the higher the better obvisouly :)