Article Location on Site?

[thesilly1]

This might be a total newb question but ....

Do my article(s) have to go on the actual PPC landing page? Or can I make a blog (or other article source) on the same domain and just link to it in the footer of the landing page? Is that enough relevancy to not affect my quality score?

[Yimto]

Yes you should have a unique article on your LP, and yes you should have your blog or article source (with more articles) linked in your footer, or wherever you feel is useful and/or non-distracting.

Search engines reward content, so while these steps aren't mandatory, they do help (some more than others, specifically the article on your LP).

P.S. You want relevancy to affect your quality score, just in a good way :P

[Minisuit]

Yes, offcourse it has to be.