Any tips from 4 bar QS to 5?

[bon300187]

I'm having trouble getting a perfect QS on some of my ad groups and I've ran out of ideas to be honest.

Here's an example of my setup.

Say I have an adgroup for "dog collars"

- I have 13 keywords in it and they all have the keyword "dog collars" in.

- My ads have "dog collars" in both the title and description

I can't get that 5 bar QS and not sure what else to do, if I add more information on my landing page about the keywords does that help?

Or if I change the display URL to www.site.com/dog-collars would that help?

Thanks

[artarmon42]

Split test ads.
YSM only cares about CTR, so if you can't get 5 bars your ads aren't getting a high enough CTR.

[bon300187]

Split test ads.
YSM only cares about CTR, so if you can't get 5 bars your ads aren't getting a high enough CTR.

Ah nice one, Art to save the day again :)

Just for a guide what would you aim for as a minimum CTR of an ad? I know I should be trying to improve it each time but is there a bare minimum you lot aim for?

[artarmon42]

There's no definitive answer because different keywords have different CTRs.
Generally speaking, I aim for AT LEAST 2%.