New campaign, started good then died

[bon300187]

I launched a campaign on the yahoo content network, the first 4-5 hours showed great potential, all of a sudden (about an hour ago) it just stopped getting impressions and clicks.

Is this common?

Richard

[mystickcal]

I launched a campaign on the yahoo content network, the first 4-5 hours showed great potential, all of a sudden (about an hour ago) it just stopped getting impressions and clicks.

Is this common?

Richard

It's most likely because of your Click Through Rate. A little more data would allow me to give you an exact reason better...but that would be my first guess.

[bon300187]

It's most likely because of your Click Through Rate. A little more data would allow me to give you an exact reason better...but that would be my first guess.

Yesterday (being the first day) I had a ctr of 0.10 across the whole campaign which I was happy with as it had 1,000 adgroups :) Most of the individual ad groups ctr's was around 0.20, 0.50 or even higher.

Right now the strangest thing, today I logged in and it seems I have impressions/clicks on the campaign.

The only thing I can think of it that I orginally set a $50 daily budget then as the day went on I changed that to $100, the removed it as it was doing extremely well. The only weird thing is that it spent ~$70 so that doesn't really match any of the limits I gave lol.

Let's just hope today it carries on cranking those leads

[hd2000]

cranking out leads on your first day ?

[mystickcal]

It very well could of been the daily limit. Even if it was set at 50 it could of spent 70...as it's a monthly thing the daily limit even though it's called a daily limit :D


Yesterday (being the first day) I had a ctr of 0.10 across the whole campaign which I was happy with as it had 1,000 adgroups :) Most of the individual ad groups ctr's was around 0.20, 0.50 or even higher.

Right now the strangest thing, today I logged in and it seems I have impressions/clicks on the campaign.

The only thing I can think of it that I orginally set a $50 daily budget then as the day went on I changed that to $100, the removed it as it was doing extremely well. The only weird thing is that it spent ~$70 so that doesn't really match any of the limits I gave lol.

Let's just hope today it carries on cranking those leads

[bon300187]

cranking out leads on your first day ?

Yeah, much to my surprise it's doing really well. I know it's not huge but it's making about $200/profit a day since I have launched it.

I'm sure I can tune it to get more profit etc.

Really looking forward to the new year as I will be going full time, I just want to ensure I have a nice amount of money in the bank as a safety net first.


It very well could of been the daily limit. Even if it was set at 50 it could of spent 70...as it's a monthly thing the daily limit even though it's called a daily limit :D

That's the only logical (ish) reason I could think of lol as it did fine yesterday and still going strong.

I just got worried at first :cool:

[bon300187]

It's most likely because of your Click Through Rate. A little more data would allow me to give you an exact reason better...but that would be my first guess.

I take it on Yahoo the lower your CTR the less impressions you are given because it seems to have stopped again.

Hopefully after a few days I can cut out the adgroups that perform worse to increase the overall CTR.

[Minisuit]

Hi Richard,

Hope you are doing well. I believe it is common sometimes.