obiwan
07-08-2009, 08:50 PM
here is the situation:
want to launch a new campaign in YSM (actually, 2, one in Search and one in Content network)
have been using SpeedPPC before for Adwords
have about 600 broad kws
and here are the questions:
should a use SpeedPPC to create a YSM campaign for each network, that results in 1kw per adgroup, or is 15-30 kws / adgroup better ?
if the latter, and given I use Open Office, is there a tool to speed up the grouping?
should I do the setup (see point above) differently for the Content then for Search network?
given this is a test: should I point my ads to different LP within my site (hence more initial work), or is a general LP in my WordPress site alright to start?
any additional tips to start and test this campaign effectively in YSM without spending too many days on it?
want to launch a new campaign in YSM (actually, 2, one in Search and one in Content network)
have been using SpeedPPC before for Adwords
have about 600 broad kws
and here are the questions:
should a use SpeedPPC to create a YSM campaign for each network, that results in 1kw per adgroup, or is 15-30 kws / adgroup better ?
if the latter, and given I use Open Office, is there a tool to speed up the grouping?
should I do the setup (see point above) differently for the Content then for Search network?
given this is a test: should I point my ads to different LP within my site (hence more initial work), or is a general LP in my WordPress site alright to start?
any additional tips to start and test this campaign effectively in YSM without spending too many days on it?