Content network?

[Tom]

I know that everyone always says turn the content networks off, but what if you bid really low on a niche that typically has really high-priced keywords?

I know that payday loans typically see bids above 80 cents; if you bid 10 cents on content matches, and 7 of 8 were fraudulent, wouldn't that still be worth it?

See my logic?

Just wondering if anyone else has had luck with content match before I mess around with it...

[SUP3RNOVA]

In one of my Adwords campaigns I accidentally left content match on when I started it. In about 30 minutes I had 20,000 impressions and 1 click, which TOTALLY destroyed my CTR for that campaign.

[artarmon42]

I believe content network CTR doesn't affect search network...?

[shotsix]

Ian, you are correct. Your CTR on the content network does NOT affect your QS for the search network.