Passing "trigger" Keyword to Landing Page

[santokki]

How do you pass the "trigger keyword" to the landing page?

If you turn on URL tracking, I believe OVKEY passes the "search keyword"

For example:

user searches for "hot spicy hotdog" <--- search keyword

YSM shows ad for "spicy hotdog" <--- trigger keyword

In this instance, "hot spicy hotdog" is the actual keyword the user searched for, but you do not have in your campaign. So YSM shows the ad for the closest match "spicy hotdog"

I want to pass that term "spicy hotdog" to the landing page, not just the user search keyword.

[santokki]

EDIT:

In Google Adwords, I believe you can do this by using the {keyword} parameter in the destination URL:

http://www.destinationurl.com?trigger={keyword}



P.S. Sorry, meant to edit my first post, not reply to it, but can't figure out how to delete posts

[Junkyard Dawg]

santokki, if I am following you correctly, you are already about 90% of the way there.... With URL tracking on, you will get these search parameters: OVKEY and OVRAW. 'OVKEY' will be the general 'match' for the search. 'OVRAW' is the literal that the user searched. They are both accessible from the querystring, and you can grab them and use them however you want. (Note - there is also an 'OVMTC' parameter, which shows the type of this match. ex. - standard)

Using your example, OVRAW would be 'hot spicy hotdog' and OVKEY would be 'spicy hotdog'.

[santokki]

Awesome. I guess I was a little confused about the parameters. Thanks Junkyard Dawg!