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View Full Version : Possible to Raise Very Low CTR?


santokki
08-17-2007, 03:37 AM
My Yahoo campaign CTR is so low, hovering around 0.5%

Is it possible to slowly raise this over time to reach 1, 2 or even 4% CTR?

Or am I supposed to shoot for a 1 or 2% CTR from the very beginning (i.e. should I start over)?
artarmon42
08-17-2007, 08:23 AM
I posted my opinion here awhile back. Search for it.

But the summary was: the impact of low CTR would take too long to recover from. Rebuilding the campaign would be faster.
mystickcal
08-18-2007, 09:32 AM
I have to agree, rebuilding and tuning right from the beginning is the best way. Once you have a low ctr, it is hard to build it up, and believe it or not would be faster to just as art said rebuild the whole thing.

Thats why it is important to start tuning your campaigns asap and not wait a couple days before doing it. Cause even a couple bad days can ruin a campaign.
santokki
08-21-2007, 12:09 AM
I've actually kept my campaign running until now and crawled my way from a 0.5% to 1.25% CTR by tuning.

Every time I reload my campaign I lose about a day or two waiting for editorial approval on keywords... Do you guys think I should reload it now anyway, or just continue to let it run and not interrupt it at this point?

I think I could possibly crack 2% by reloading my campaign, or get there in about a week by continuing to tune, and not lose any revenue by waiting for editorial approval.
artarmon42
08-21-2007, 12:42 AM
You could load it under a different campaign name, wait for it to be approved, stop/delete the old campaign and start the new one.

(assuming you have enough keyword space on your account).
santokki
08-21-2007, 01:43 AM
I can have duplicate keywords in two different campaigns in the same account, pointing to the same destination URL?

I thought those were grounds for dismissal in Adwords, I guess YSM is different?
artarmon42
08-21-2007, 10:30 AM
Shouldn't be a problem if you don't have both campaigns running at the same time.
AgentPaul001
09-12-2007, 08:06 PM
.................................
artarmon42
09-12-2007, 08:31 PM
YSM quality is calculated at adgroup level (I'm pretty certain, but not absolutely... because Yahoo won't confirm one way or the other).