Scalability...

[Tom]

I have a few profitable niches:

Ringtones: ~$160 revenue/week (Azoogle), ~$100 expenses (YSM, MSN)
Dating: ~$180 revenue/week (Azoogle), ~$90 expenses (YSM, MSN)

Seems like I have all the keywords that I could possibly find. Messed around with the bids, tried grouping and keyword replacement. I have the cash to blow on ads but I can't seem to figure out how to blow it...

Anyone know a good way to simply just increase the scale of your campaigns?

[Voltec]

Now keep in mind that I am just starting, but looking at your numbers, I would think that you need to tune your campaigns to increase your ROI - or test different LPs. You are making a profit, but your ROI seems lower than many I have heard posted on here. Before I scaled up, I would maximize what you are already spending - THEN scale up.

Just the .02 of a newbie... so worth exactly that,
Matt

[artarmon42]

I'd agree with Voltec, in that your current campaign doesn't have good ROI (given the relatively small volume). Either your bids are too high or you have too many untargetted keywords. At your volume, I'd expect AT LEAST 100% ROI (probably closer to 150-200%).

Once you get the ROI up, you then should focus on increasing volume. Generally speaking, the 3 ways to do that (listed in easiest to most work):
1) Improve your LP - new graphics, new wording, new layout. Try to get your LP loss to 10% or less (but that might not be possible if your keywords are untargeted or your adcopy misleading).
2) Improve your CTR - combination of better adcopy, bidding up on good keywords and bidding down on bad keywords.
3) Get more keywords - get more long tails.

NEVER _EVER_ increase bids in an attempt to get more volume.

I mention bid changes in point 2, but that relates ONLY to getting higher CTR. The object there is not to get more impressions, but to simply get more clicks (for good keywords) because of better positioning.

[Rajuthan]

How much are you paying per click?

[mystickcal]

How much are you paying per click?

To be honest thats the first mistake that most people make. As said above, people are only getting 100 - 150 clicks a day and the first thing they think is that they need to raise their bids. However, Google and Yahoo both will limit how many impressions they give you in a day (which will also limit your clicks of course) if your quailty scores aren't where they like them. Now we say quality scores when talking about it, but in terms of how many impressions you are receiving there are really only a few factors. Listed below of course :D

CTR - Obviously if your click through rate is low your not going to have Google nor Yahoo give you impressions, cause if your ctr sucks it means people aren't clicking on your ads which in turn means Google or Yahoo are not making any money off you.

Ad Relevancy - This kind of ties into ctr but sometimes it doesn't because you can have a high ctr and sometimes your ads don't quite match your keywords like they should. For example. I know this is a big no no, but I still bet half of you are doing it :eek: If your keyword is Mobile Phone Ringtones and your ad reads something like this...

Get 10 Free Ringtones
Download your free ringtones
In just 30 seconds.
ringtones.com

Now while the ad doesn't say anything about Mobile Phone Ringtones, I can promise it will give you a good ctr (obviously) however, because the ad isn't relevant with the keyword(s) it can and 9/10 times will give you less impressions and naturally less clicks (also could affect ctr)

[speed100]

To be honest thats the first mistake that most people make. As said above, people are only getting 100 - 150 clicks a day and the first thing they think is that they need to raise their bids. However, Google and Yahoo both will limit how many impressions they give you in a day (which will also limit your clicks of course) if your quailty scores aren't where they like them. Now we say quality scores when talking about it, but in terms of how many impressions you are receiving there are really only a few factors. Listed below of course :D

CTR - Obviously if your click through rate is low your not going to have Google nor Yahoo give you impressions, cause if your ctr sucks it means people aren't clicking on your ads which in turn means Google or Yahoo are not making any money off you.

Ad Relevancy - This kind of ties into ctr but sometimes it doesn't because you can have a high ctr and sometimes your ads don't quite match your keywords like they should. For example. I know this is a big no no, but I still bet half of you are doing it :eek: If your keyword is Mobile Phone Ringtones and your ad reads something like this...

Get 10 Free Ringtones
Download your free ringtones
In just 30 seconds.
ringtones.com

Now while the ad doesn't say anything about Mobile Phone Ringtones, I can promise it will give you a good ctr (obviously) however, because the ad isn't relevant with the keyword(s) it can and 9/10 times will give you less impressions and naturally less clicks (also could affect ctr)

You can't have "free" in the ad.;)

[Tom]

So QS is based on your CTR and then how relevent your ads are to your keywords? What about how revelent the text on your landing page is to your keywords/ads?

Artarmon- You are seeing a ~90% CTR from your LPs to your azoogle offers?? I am seeing 50-60%.... I guess it might be my keywords/ad copies because my LP's look fine.

[artarmon42]

Artarmon- You are seeing a ~90% CTR from your LPs to your azoogle offers?? I am seeing 50-60%.... I guess it might be my keywords/ad copies because my LP's look fine.

I'm not sure where you thought I said 90% CTR on "all" my LPs.
I get somewhere between 70-90%, although most are ~75%.

The statements I made above regarding ROI has more to do with finding good keywords and bidding appropriately (e.g. position 1 has horrible LP losses due to the "blind clicking" effect).

I would also recommend that you write LP text _for_ your visitors, not for search engines. My experience is that people actually read the text and decide to take action (or not) from it.

[Tom]

Thanks guys. I think I am going to have to re-start some of my campaigns all together.