This post is a trick I’ve picked up and I’m going to be completely honest, I did NOT discover this trick or tip, and I can’t remember who I heard it from in order to give them credit, but what I can say is that I’ve personally tried this technique out and it has yielded excellent results thus far.
So what exactly am I talking about?Â I’m talking about a technique that allows you to direct link to an affiliate offer yet receive the quality score that a major authority site in the niche you’re competing in would get!
It’s so easy you’ll kick yourself for not thinking of it, as I know I did when someone told me about this technique.Â Anyways, without further adieu…
Most people recognize this screen inside Adwords.Â It’s the screen where you enter in your ad details.Â You enter in your Headline, Description 1 & 2, Display URL, and Destination URL.Â You’ve probably used this very screen a million times by now!
So what is so special about it this time?Â We’ll let me explain to you how this technique works now.Â Your destination URL is the URL in which Google uses to give you a quality score.Â Depending on how well the site is and how relevant it is to the niche the greater the quality score you’ll receive which allows you to receive lower bids yet also get your ads into the top spots for those lower bids.
In this technique what we are doing is simply changing the destination URL and display URL to that of a major company inside the niche.Â For example, sticking with our auto insurance example that you see in the picture above, we would change our links to point to Allstate, StateFarm, Geico, etc.Â Any of those sites will work.
So of course, the question is now…why would I want to send free traffic to any of these sites?Â We’ll the answer is, you don’t!Â After you setup your ads, you should have two of them per adgroup for split testing, you’ll then go your keywords that are inside that adgroup.Â You’ll see an edit button to the right of the keyword, click it! (see in picture below, the link is purple)
After you click on the edit link for a keyword you’ll come to a screen that looks something like this…
If you notice, for the keyword you can change the Destination URL for just that particular keyword.Â So what this means is that even if your ads point to Geico, Allstate, or whoever…if someone does a search and this keyword is triggered, it will override the Ad’s Destination URL and inside use the Destination URL that is listed for that individual keyword.
What this means is that you can link to a site like Geico, Allstate, etc and get the quality score that that site would get and then simply have all your keywords destination URLs point to your real landing page or direct link to the offer!
Of course this would mean a heck of a lot of work going though each keyword clicking the edit link and changing the URL…
Thank God for Adwords Editor!