Google Hates Slow Loading Landing Pages

If you’re anything like myself, you probably pay very close attention to your quality score and are constantly working on improving it when your doing PPC with Google Adwords. Although, sometimes I think we fail to realize that Google’s Quality Score system changes over time and they require more and more things to get a great quality score.

Today, I wanted to bring to your attention one of those such things. Starting sometime around the middle of June of 2008, Adwords will be incorporating landing page load times into their quality score as a factor. Here is the except regarding this taken from the Adwords Blog.

In early March, we announced that we’d soon incorporate an additional factor into Quality Score, namely landing page load time — where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we’d like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

So, if your landing page currently loads a little slow, you may want to start working on improving that before the middle of June hits and you take a hit in your quality score. Personally, I don’t feel this will any major factor in their quality score, but as most PPC affiliate marketers know, even the littlest boast or drop can make or break a campaign!

Popularity: 28% [?]