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How to Lose an Affiliate Business

April 8th, 2008 Derek

So, you’ve gotten yourself a profitable niche or two running and your starting to bring in a nice chunk of change each month. What’s next? How do you keep that income coming in? I’m here to help by giving you a few pointers you want to watch out for, especially if your business is affiliate marketing!

Don’t Put All Your Eggs in One Basket!

I know you guys hear this all the time on blogs everywhere, but it is sooo much more important in affiliate marketing. Offers come and go, niches die, etc…

One month you may be killing on an offer and the next month the network may pull the offer for whatever reason. The advertiser may not like the traffic their getting so they may tell the affiliate networks to pull it. They may not be getting the conversions they expected, so they’ll pull it. There are tons of reasons for an advertiser to pull an offer, so be prepared!

Reinvest your Money, Don’t get too excited!

One of the biggest things I see people do, and I even did it myself when I first started, is spend what they are making. You need to invest the money your making and put it back into your business to test new offers, test new strategies, etc…

Lets say it costs you 3000 dollars a month for advertising to make 6000 dollars a month. If your bills or spending goes over 3000 dollars a month (which is your profit), each month your slowly going to make less and less as your not having the money to advertise. Also without extra money you can’t test new niches else you take the risk of losing money and thus losing advertising money for your campaign that is profitable.

If your making 6000 dollars a month revenue and it costs you 3000 dollars a month to make that 6000 dollars revenue, I would suggest keeping your spend limit under 2000 dollars. By doing so, you’ll have your 3000 dollars advertising money for your profitable campaign each month, and 1000 dollars extra to test new niches, new techniques, etc.

Don’t get Lazy!

Another thing I see a lot of new affiliates do that kills their business is become lazy. You start making a couple grand a month and you stop worrying about putting in 8 hour days. You start working less and less and before you know it, your campaign starts to lose ROI (return over investment). You may of been making a 200% ROI, but since you got lazy slowly your ROI has dipped to 175% and you don’t really worry about it as you think it will jump back up and before you realize it, your down to 150% ROI and there went half your profit!

Don’t Get Lazy! Don’t Get Lazy! Don’t Get Lazy!

That wraps up this post, I hope these couple tips can help you keep your affiliate marketing business going strong. Let me know if you have anymore tips!

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4 Comments »

Comment by Mike Smith
2008-04-08 23:53:11

Sounds about right :) This holds true to more then affiliate companies, and I’ve had to learn it the hard way. I was looking over my profit’s from March 2008 and had to take a step back because I don’t see/have ANY of it…. it’s got my stomach turning to be honest.

DONT GET LAZY :) OR GO ON HUGE SPENDING SPREES!

Oh, and another tip I’m doing now …. I know we’re working for ourselves, but having the ability to spend money whenever we feel like it, or whenever we get paid, makes keeping track of money HARD. Especially when you get paid on different days from different affiliate companies or clients you’re working for (in my case). I make friday my “pay day” and save money throughout the week. This way it keeps me from wanting to spend every 200-500 I get from clients without really thinking about it.

Hold yourself accountable :)

oh Derek, I’m getting pidgin working again soon. I’ve got some things to talk to you about.

 
Comment by Derek
2008-04-09 01:28:18

Yeah man, I haven’t seen you on IM in the last few days, so just hit me up whenver and we’ll talk :D

 
Comment by FreePSDLogo
2008-04-09 06:00:33

Great points specially “Don’t Put All Your Eggs in One Basket!” this is very important for any business and of course not getting lazy.

 
Comment by WayneDog
2008-04-19 05:27:40

Good post. When I first started making good money with affiliate marketing I figured that was it and my income would stay there and only grow. Boy was I wrong, I got a little lazy and stopped watching that campaign daily and traffic, conversions, and profits all fell off. Then the advertiser lowers the payout across all my networks and I really took a hit. Lessons learned the hard way.

 
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