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Is an Affiliate Marketing Blog Hurting You or Helping You?

August 26th, 2008 Derek

This post is written by Mattaw of Moneybites.com. Moneybites shares tips and tricks about how to earn online. If you have a second check out the Moneybites RSS feed as well.

As an affiliate there is the potential to make a lot of money. After you’re making that money, you may try to make more by blogging, or you may get into blogging just to share knowledge. What I want to ponder with you, is, is affiliate blogging just shooting yourself in the foot, or is it something more people should do? I want to lay out some pros and cons for you to help you make up your mind:

The Pros

One big pro is referral income. Affiliate companies almost always have a referral program. Being an affiliate blogger can give you lots of sway with a crowd that has the potential to generate you a ton of passive income. Think about it! If you can refer even one successful affiliate to a CPA company, you’ll be making some decent passive income for zero work (they’ll be doing the work, and you’ll be reaping a %).

Even if you’re just writing for profit, you’re going to help people. By sharing tips and tricks about the affiliate industry you’re helping others and that makes a lot of people feel good.

You’re also going to make some cold hard cash off your blog. If you have any kind of audience, you can probably sell ad space to those companies dying to get at the affiliate market. What companies am I talking about? Well the ones that make affiliate products, CPA networks that are trying to reach out, or general companies trying to get new affiliates to push your product. The money is definitely there to be had!

Finally, you build a loyal following. By building a blog, you’re making other projects outside of the affiliate industry whether you’re a super affiliate or just a new affiliate blogging, is your blog hurting your revenue? I know what you’re thinking, how can blogging about affiliate marketing be hurting my revenue? Well the fact is you can argue it could!

The Cons

One way it can hurt your revenue is by simply letting people know about the industry. Let’s be honest, right now the industry is still small(er). By letting others know about it, they make create more competition for your campaigns and profit margins may shrink. Think of it like putting more potential hazards on a driving course. You’re increasing the chance that you’ll slip up and crash your car (or campaigns).

Another way it can hurt your revenue is someone that reads your blog might actually be running in the same niche as you. By helping them you may actually be arming your competition more effectively to steal away some of your leads and/or sales.

Finally it can hurt your cash flow because people will be looking for your campaigns. You will be better known so people will think you’re banking it in, and will therefore look to copy you. You’ll have to hide your work better. While you may have made lots from the shadows before, a blog increases the need for secrecy.

These cons can be looked at as selfish or unfounded fears but they should be considered. I may be 100% wrong here, but each person to his/her own.

Your reputation can also be a problem with the blog. People can form an opinion of you as a person. The same way as it can be a positive it can be a negative. People and companies may take a bad view of you if your blog takes a bad light to it.

Wrap-Up

So, there are some facts for you on the table. I’m not going to say for a fact having an affiliate blog is a good thing or a bad one. I purely want to open your eyes a bit and come to your own conclusions.

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5 Comments »

Comment by Ad Hustler
2008-08-26 11:49:05

Good post. I just started my blog and pondered all of these issues before starting. At the end of the day I decided that having an outlet where I can talk about this industry would be helpful to me. Let’s face it, our friends and family don’t want to hear us talking about affiliate marketing all the time so we may as well talk to people who love it.

 
2008-08-26 13:02:11

Sometimes my blog hurts my affiliate business because I spend to much time on it and less time on building sites and researching offers. I should write shorter posts.

 
Comment by CV
2008-08-27 10:34:14

that’s why I don’t have a blog, no need for people to know what I doing. There are more than enough “make money online” blogs now, keep your mouth shut and make affiliate income. If people find out your landing pages they will be very sorry you ever had a blog.

Enough said.

Comment by Shane
2008-09-09 15:12:25

I like the “keep your mouth shut” comment. I blog about lots of things related to making money online, but there are some things I know that I’ll never reveal to a public audience. I find that most of the “secrets” that people reveal are only being revealed because they don’t work anymore :)

 
 
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