July 9th, 2008 
Relying on personal feelings can have adverse effects on your business!
Did you realize that most affiliates, both old and new, still allow personal feelings or judgments to persuade their actions? I still to this day, have to watch myself when making a decision about an offer, landing page, payout, etc… I have to watch to make sure that I go by the data in front of me and not by what I think or may not think about a certain issue.
So what exactly am I talking about? What things do affiliate marketers do that they allow their personal feelings or judgments take control? Well honestly, just about anything!
How many times have you thought to yourself that an offers landing page sucked and that it wouldn’t convert so there’s no reason to even test it out? I know I have multiple times. How often have you written an ad and immediately decided that it sucked without even testing it or allowing it to receive enough data?
I know I have! In fact, I know tons of affiliates that have been in this game for a long time, yet they still catch themselves doing it once in a while! As human beings we rely on our feelings for a multiple of things so it’s only natural to allow them in to our business. However, when you’re working in a business that is a game of numbers and data, it can be a huge mistake!
So whether you’re a new affiliate or one that’s been around the block a couple times, I highly suggest that you leave your feelings at the door!
I would love to hear of times when you let your feelings control a situation and what happened, whether it turned out good or bad! So make sure to leave a comment letting me know all the details!
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Ignoring data and acting on feelings has cost me a lot of money in the past.
For example, continuing to throw money at the campaign HOPING it’s going to somehow magically turn into a winner, instead of focusing on getting a statistically significant sample of data, and then re-assessing from there.
Or the converse, which is overestimating some test results and then scaling the hell out of it without proper methodical growth and safety measures.
Or thinking that one site would be good to advertise on, spend 500$ bucks on it and get 10 leads.
It’s amazing how much affiliate marketing campaigns are dominated by functionality rather than looks and sex appeal. I’ve probably dropped a lot of money that could have been more easily made by focusing to highly on feelings rather than data.