Comments on: Search Network or Content Network?

By: Affiliates – Cash In on the Google Content Network - 5 Star Affiliate Blogs

Mon, 19 Oct 2009 18:11:17 +0000

[...] Search Network or Content Network? “How exactly does the content network work? Should I be using it or strictly stick with the search engine side of ppc? Is it worth the effort involved? Will I receive enough traffic compared to search engine ppc to justify the time to work with the content network?” [...]

By: Easily Find Out What Sites Your Ads Are Showing Up For On The Content Network | Click Consultants Affiliate Marketing Blog

Thu, 15 Oct 2009 17:08:25 +0000

[...] couple weeks ago, I wrote about the content network and how if you weren’t using it, you are missing out on a ton of potentially great (and [...]

By: Yacht Davits

Yacht Davits — Mon, 12 Oct 2009 11:45:18 +0000

Thanks for information about search network and content network. I thought content network is not good for running ads.

By: ATV Auctions

ATV Auctions — Mon, 05 Oct 2009 23:17:27 +0000

Good point. By default you are advertising on both the search network and content network. So I am sure there are a lot of people who have no idea that their ads are not just on google.com.

By: Love Graphics

Love Graphics — Thu, 01 Oct 2009 00:51:53 +0000

Only in rare cases would I recommend someone to use the Content Network. I think the only reason most people use it is because they don’t know how to select just Search Network.

By: ATV Auctions

ATV Auctions — Fri, 25 Sep 2009 21:35:15 +0000

I don’t really target the content network, but I am sure there are plenty of good advertising deals there. I just couldn’t be bothered to keep monitoring which sites my ads show up on and which ones are not converting. I don’t want to pay someone for clicks during this testing phase.

By: Keyword Blueprint

Keyword Blueprint — Fri, 25 Sep 2009 03:24:00 +0000

Hey thanks for the informative article. I always recommend my clients start witht he Search Network. I find its a good way for them to learn about PPC and them branch into the content network once they feel more comfortable.

By: Got Clicks?

Got Clicks? — Wed, 16 Sep 2009 19:41:37 +0000

Is anyone finding that ctr can be adversely affected by search partners? One of my clients has ctr of 2.76%, however, when he adds in the Search partners at .88%, his ctr goes down to 1.73%. How is Google calculating that? Wouldn’t the ctr increase due to showing the ads across multiple search partners?

By: Aluminum Case

Aluminum Case — Wed, 16 Sep 2009 18:59:32 +0000

I personally choose to avoid the content network. Over the years there have simply been too many problems with click fraud. There are a lot of low quality MFA sites too. So it can be a battle to not get ripped off on the content network. Still if you find the right niche & the right websites to advertise on, it can be very profitable.

By: Got Clicks?

Got Clicks? — Mon, 14 Sep 2009 14:02:26 +0000

Yes quality score was okay,but it says nothing on the bid, so I’ll work on adjusting that and see how that works. Thank you so much for the article. I’m thoroughly enjoying my subscription.