Split Testing Landing Pages – It’s Easy!

We all hear about split testing when it comes to affiliate marketing. When we normally hear someone mention split testing, they are talking about split testing ads. In this article however, I want to talk about split testing your landing pages.

Split Testing is basically the process of testing different variations of Ad Copy (Ads), Landing Pages, Your Price, etc. The reason that we split test and especially in affiliate marketing is so that we can increase our conversion ratio or ROI (return over investment). Basically what that means is this…

Let’s say you start a campaign for dating. Let’s also assume that for every one dollar you spend on advertising via PPC you make two dollars. Now by split testing you can increase how many people that come to your landing page convert. By doing so, now when you spend one dollar on advertising via PPC, you make 3 dollars!

Split Testing allows you to make more without spending more!

Now, I’ve already wrote an article on Split Testing Ads which you may also wish to check out if your completely new to the idea of split testing or just want a refresher course.

Okay, now that I’ve explained what split testing is, let’s dive into why you should split test your landing page, the benefits of split testing your landing page, and how to split test landing pages.

Benefits of Split Testing Your Landing Page:

The benefits of split testing are numerous but I just want to touch on the most important in this article. So without further adieu…

Increased Conversion Rate – The single most important reason for split testing your landing page is to increase conversions. Increasing conversions allows you to spend the same amount of money, yet increase your revenue while paying the same amount for advertising if your using PPC (pay per click).

Quality Score – Another benefit although not always as easy to test, is the ability to increase your quality score that you receive from Google Adwords. Again this is hard to test as the quality score can take a couple days or even weeks to recalculate each time.

Again, there are several other factors that split testing can accomplish, however, in order to keep this article short and to the point I’ve decided to only list the top reasons in my opinion.

What should I split test?

Okay, so you now realize the benefits to split testing landing pages, but how do you do it? Which parts of your landing page do you change? Do you have two completely different landing pages or two similar ones with only certain parts changed?

The answer to this question is that there really isn’t a right or wrong way, although if you do use two completely different landing pages for your testing, once you find one that works well, I would recommend moving on to the latter.

So, in reference to that, below is a list of things you may want to consider changing to increase landing page conversions.

1. Split Test your Heading! Your heading is the first thing that people notice when they come to your site. Thus, people could stay or leave your site based just on that one main headline! In fact, people will leave or stay based on your headline. I’ve seen a headline instantly increase conversions by three hundred percent to five hundred percent!
2. Split Test your Sub-Headline! Your sub-headline is probably the second most important thing you should split test following right after your headline. Again, by creating another landing page with just simply your sub-headline changed you could increase your conversion rate by one hundred and fifty percent to two hundred percent!
3. Split Test each Paragraph! Split testing your paragraphs can take a lot of work, and most of the time you really only need to focus on split testing your first paragraph. Personally I only worry about the first paragraph when I’m split testing and very seldom split test my others. I will however rewrite the rest of my paragraphs once I have split tested my first paragraph and know what works for the niche I’m currently working on!
   TIP: Using 3-5 bullets stating the main points of the offer/service you are promoting generally works extremely well for your first paragraph! This is probably because most internet users will skim pages instead of taking the time to fully read each paragraph.
4. Split Test your Call to Action Line/Button! Does a green button work better than a blue button? How about a red color one? Does Order Now or Order Today work better? Can you use the word free? Your call to action button can make a customer leave your site even if they’ve read and looked over everything else. Your heading, sub-heading, and article/description could be perfect! Yet, you’ll still lose visitors if your call to action doesn’t well….call the user to perform an action!

As you can see, there are several factors to test when your split testing your landing pages, and hopefully the above steps will help you get started!

Okay, so now your wanting the code in order to do this easily correct? Well the code below allows you to test two different landing pages and each time a visitor comes to your site it will randomly send them to one or the other. Then you simply switch out the worse performing landing page with a new one every couple of days.

PHP Code for Split Testing Landing Pages


<?php
if(rand(0,1) == 0) {
header("Location: http://www.example.com/split1");
} else {
header("Location: http://www.example.com/split2");
}
?>

In the code where it says split1 and split2, you would replace that with whatever you call your two filenames.  Make sure you also put .html or .php after the filename depending on which extension your using.  Also, don’t forget to change www.example.com to your sites URL!

So, there you have it!  Now get out there and start increasing your ROI by split testing your landing pages!

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