Comments on: Understanding The 20/80 Rule

By: Interesting Posts From My Google Reader | Nerdy Affiliate

Interesting Posts From My Google Reader | Nerdy Affiliate — Sun, 31 Aug 2008 06:53:22 +0000

[...] handful of keywords to optimize your campaigns on. Derek at ClickConsultants.com explains how the 80/20 rule applies to keywords in your PPC marketing [...]

By: Normal Joe

Normal Joe — Sun, 24 Aug 2008 15:53:40 +0000

Thanks dude! This is awesome…again, I’m still not well versed in ppc but the stuff you share is priceless, I love it!

It makes sense but I can see how it would be hard to do, thinking you don’t want to lose on any leads. Thanks for posting it.

By: Sunday Link Love and Annoucements | The Net Fool

Sunday Link Love and Annoucements | The Net Fool — Sat, 23 Aug 2008 20:34:19 +0000

[...] Click Consultants – Understanding the 20/80 Rule [...]

By: moves

moves — Wed, 20 Aug 2008 23:40:17 +0000

Excellent post Derek! I really see what you mean about getting rid of the crappy keywords to make way for the converting keywords to get more clicks with more share of your spending budget.

By: Citizen

Citizen — Tue, 19 Aug 2008 04:24:55 +0000

That’s obviously because there is none…

By: Pat

Pat — Mon, 18 Aug 2008 23:22:11 +0000

Where is the update of proof you actually made $200K in one month? I’ve been checking back but no updates!

By: JasperP

JasperP — Mon, 18 Aug 2008 02:41:59 +0000

So when we are launching campaigns, we should be focusing more on CTR rather than conversions?

Even a keyword gets a conversion but has like a 0.25% CTR, it would perform bad in the future and that we should be killing it immediately despite the conversion?

Also, after a week or two of tuning, we’re left with like less than half the keywords we started with, they have a high CTR, but low conversion rate.. how does that work out with a 80/20 rule? Does it kind of converts better in the end? Or at that point since CTR is optimal, you’d be focusing more on Landing Page CTR and maybe testing out offers on other netowrks?

Anyway, good post, that clarifies some of the tuning things talked about in the ClickConsultants forums.