Your Landing Page Article is Your Opportunity to Sell

Most affiliates know that you need to have some text on your landing page in order to help yourself achieve a better quality score, especially with Google, and that this text must be related to your ads and keywords that you are using to send visitors to your page from the search engines.

Affiliates should include several articles in fact on their landing sites in order to make sure they are getting the best quality score they can from content.  Google loves to see plenty of content on sites and not just plenty but also fresh content.  So most affiliates not only have a decent amount of articles on their sites when they launch a niche, they also are adding new articles weekly.

If you’re an affiliate that isn’t, you could be shoot yourself in the foot, however, this article isn’t about that, so moving on my question for the day is this…

Is the article on your actual landing page the same type as the ones you’re using throughout the rest of your site for content?  If so, why?

I think affiliates have gotten so worried about their quality score that they have forgotten that their article not only needs to provide great “content” but also sell your visitors on your product or service that you’re offering!

Your Landing Page Article is Your Opportunity to Sell!

The article on your actual landing page shouldn’t even be referred to as an article in my opinion.  It needs to be referred to as a sales letter!  Of course, I’m not talking about those long sales pages you see for a lot of e-books unless that’s what you are promoting.  I’m talking about just understanding again that while some won’t read your article there will be plenty of visitors that do and based on what your article says you could keep and convert those visitors into cash or they could simply hit their back button and move on in the search results looking for something that will help them…

Even if you have the best product or service out there, unless you tell your visitors they aren’t going to know!  You must tell them what your product or service has to offer.  Not only should you explain what your product or service is and what it has to offer but your sales letter should also include these things.

What Your Sales Letter Should Include:

• What exactly is your product or service?
• What does your product or service have to offer?
• What makes your product or service different than the 100 other ones out there?
• Why should they purchase from you and not another site that offers the same product?  (Can you offer anything special or extra that other sites can’t like a free e-book on how to use the product???)
• Make sure you use bold and italics just please don’t over do it!  And I don’t mean to try to rank for better keywords…I mean sell your visitors!
• Make use of Headline Tags – Again not for SEO purposes but to help draw attention to important parts of your sales page to increase conversions!

Understanding and knowing that your landing page article is not only an article that should supply content but also an article that should sell your visitor will help you increase conversions and with a little practice you won’t lose a bit of quality score by doing so!

So in closing, I would just like to repeat on thing!

Your landing page article should not look or read like the rest of the articles on your site!!!

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